Ranveer Singh becomes most valued indian celebrity surpassing Virat Kohli, reveals Kroll’s report

Ranveer Singh becomes most valued indian celebrity surpassing Virat Kohli, reveals Kroll’s report

The overall brand value of the top 25 celebrities in 2022 is estimated at $ 1.6 billion.

Mumbai: Kroll, the leading independent provider of global risk and financial advisory solutions, has announced the launch of the eighth edition of its celebrity brand valuation study titled, “Beyond the Mainstream”. The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their brand endorsement portfolios and relative social media presence. The overall brand value of the top 25 celebrities in 2022 is estimated at $ 1.6 billion, an increase of 29.1 per cent from 2021.

Key findings of the report include:

  • Ranveer Singh has become the most valued celebrity of 2022 with a brand value of $ 181.7 million (mn).
  • Virat Kohli secured second position with a brand value of $ 176.9 mn and Akshay Kumar stayed steady at the third position with a brand value of $ 153.6 mn.
  • Allu Arjun and Rashmika Mandanna feature on the top 25 list with brand values of $ 31.4 mn and $ 25.3 mn, making it the first time for a South Indian celebrity to be featured on the list.
  • Olympic gold medalist Neeraj Chopra debuted with a brand value of $ 26.5 mn at No. 23.

Kroll, valuation advisory services MD Aviral Jain said, “This year’s theme ‘Beyond the Mainstream’ is driven by the stupendous rise of South Indian movie stars and sport celebrities. Notable names from the Tollywood industry, Allu Arjun and Rashmika Mandanna, were featured on the list of India’s top 25 celebrities along with India’s T20 captain Hardik Pandya and Olympic gold medalist Neeraj Chopra. Amongst the Bollywood stars, Ranveer became the most valued celebrity brand in India, given his mammoth endorsement portfolio and widening global presence. Kiara Advani, Kartik Aaryan and Sara Ali Khan were other Bollywood debutants on our top 25 list.”

2022 has been the second successful year for South Indian movies at the box office resulting in many Tollywood faces being sought after in the advertising and media industry nationally. Further, with a splendid performance at the Olympics followed by the Commonwealth Games, Indian sports stars continue to bag several marquee endorsements benefiting because of lower competition from Bollywood stars with a limited box office collection.

2023 marks 25 years of Kroll’s presence in India. Kroll Advisory Private Limited is a SEBI registered category one merchant banker, enabling the company to provide fairness opinions and a wider range of valuation services to listed companies. In 2018, Duff & Phelps acquired Kroll, and the entire firm unified under the Kroll brand in 2020.