MUMBAI: McCann Healthcare has appointed Rajesh Rai as Sr. VP and ECD.

Rai moves in from Sorento Healthcare Communications where he was working as EVP and Chief Creative Officer.

McCann Worldgroup India executive chairman and CEO Prasoon Joshi said, “Healthcare and wellness is a strategic focus for McCann Worldgroup and I see tremendous potential for growth in this area. To further empower McCann Healthcare for robust growth and pioneering, game-changing work, Rajesh Rai will be joining as the ECD. I know him since my very early days in advertising. I have great memories of him as a professional and a person who led, motivated and guided. Rajesh will be a catalyst towards raising the bar of our creative product across Medical, Pharma and Consumer Healthcare marketing communication. And I see Rajesh and Sohan becoming a formidable team in the healthcare space”.

McCann Healthcare India Sr. VP and GM added, "Rajesh is a proficient leader driven by clear thinking that translates into effective creative solutions. I look forward to partnering with him to set new benchmarks for integrated healthcare communication in our industry.”

Rai brings in almost three decades of experience in the communication industry. He has been in the healthcare communication space since 2004.

Prior to this he has also worked with Ogilvy One as NCD and Everest Integrated Communications Ltd. (DY&R Agency) as VP and Sr. creative director.