Rainshine Entertainment produces web series for Maruti Suzuki

Rainshine Entertainment produces web series for Maruti Suzuki

The project is supported by dentsu Impact.

Rainshine Entertainment

Mumbai: Rainshine Entertainment’s brand solutions arm has conceptualised and produced Maruti Suzuki’s first long format fiction series “Ek Extra Mile.” The project is supported by dentsu Impact.

The show, starring Anuj Sachdeva and Meghana Kaushik, will be available on OTT streaming service Voot and social media handles of Being Indian. The web series revolves around the life of a nuclear family that embarks on a quick road trip journey to reconnect with each other.

"The show is our endeavor to position what 'Maruti Suzuki Arena' embodies to their target audience and gives them another touchpoint to experience the brand 'Dzire',” said Rainshine Entertainment CEO Anuraag Srivastava. “As the forerunners in providing integrated solutions, we're proud to have seamlessly integrated Maruti Suzuki Dzire’s philosophy through the show. With our projects and campaigns receiving their due acclaim in the past, our key challenge is to keep growing and delivering consistently to our brand partners. We're confident that ‘Ek Extra Mile’ will be another step in that direction.”

"We at Voot Studios are thrilled to bring a beautiful and heart-warming show like Ek Extra Mile onto our platform and are looking forward to associating with Rainshine Entertainment and Maruti Suzuki in the times to come,” said Voot Studios head Ranjitha Priyadarshini. “Just like the journey embarked by the protagonists, audiences too will experience the many ups and downs and relate to its fascinating narrative. On the back of relatable characters and an engaging plot, it promises to be an offering that our viewers will thoroughly enjoy."

“We at dentsu Impact, have always believed in the power of storytelling for our brands,” said dentsu Impact vice president Binodan Sarma. “Our association with Rainshine Entertainment and Voot is an extension of this belief. Not only has this association opened up new frontiers for branded storytelling but the experience of working on this project has helped us as a creative agency to discover fresher insights to brand building, which we plan to continue with clients going ahead.”