Radio City, NMRC collaborate for customised content to Aqua Line commuters

Radio City NMRC - Noida Metro Ka Apna Radio Station plays hyperlocal content across all stations

MUMBAI: Radio City and Noida Metro Rail Corporation (NMRC) have partnered to provide the passengers of the newly-inaugurated Aqua Line with a unique in-transit entertainment experience. “Radio City NMRC – Noida Metro Ka Apna Radio Station” airs latest hyperlocal content consisting of music, entertainment, and trivia, in Hindi, focused around Noida, Greater Noida, and NMRC across all 21 stations of the line.

After a successful partnership with LMRC (Lucknow Metro Rail Corporation), to offer specialised content across 8 Lucknow Metro Stations, Radio City replicates the feat amongst the listeners and commuters of Noida. The Aqua Line was inaugurated by Uttar Pradesh chief minister Yogi Adityanath on 25 January 2019 and the commercial services for commuters began on 26 January 2019. Radio City network is providing exclusive entertainment on the Aqua Line from the day of commencement of the commercial service.

Commenting on the partnership with NMRC Jagran Group president Apurva Purohit said, “Radio City has always been a pioneer in creating innovative ways to provide listeners with content that is suited best for their preferences. Partnering with NMRC is a testimony to our expertise on exploring new avenues of entertainment in emerging fields such as the next generation mobility of hyperlocal experiences. Being the first radio network to provide customised in-transit entertainment to metro commuters, we believe this synergy will help us not only reach a larger audience base but also make their transit experience a pleasant one and give them specialised relevant content.”

Noida Metro Rail Corporation CEO Alok Tandon said, “We are really excited about NMRC’s partnership with Radio City. Radio City is the best radio network when it comes to understanding the essence of the city and what connects best with its audience. Being one of the oldest players in the radio industry, we couldn’t have had anything better, and we look forward to this successful partnership.”

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