MUMBAI: Digital Direction, part of the R K Swamy Media Group has appointed Vishal Singh as its General Manager. He will report to R K Swamy Media Group president Chintamani Rao.

Commenting on his recruitment, Rao said, "Vishal comes to us with rich experience as a user of the digital media. I look forward to him bringing a new perspective to bear to our work, to the benefit of our teams and our clients."

Prior to this, Singh was working with ICICI Securities, where as a chief manager-marketing, he was responsible for digital marketing for all business groups of ICICI Securities.

On his new assignment Singh said, "Straddling both print and digital medium, gives me unique insights and this experience will help me challenge conventional thinking and provide comprehensive digital solutions for clients."

With over eight years of experience, most of it in the digital media space and prior to that in print, Singh began his career with Bennett Coleman & Co.