Mumbai: Multinational cybersecurity software company, Quick Heal Technologies has launched its first-ever regional TVC in Tamil.

The ad features popular film stars – Robo Shankar, Papri Ghosh, and Imman Annachi, and has been conceptualised and created by Fourth Dimension Media Solutions – media outsourcing brand that just celebrated a decade in the business. The campaign is now LIVE across most of the Tamil Channels.

Fourth Dimension Media CEO Shankar B said, “This project is very important for us, we sincerely thank team Quickheal and Dr Kailash Katkar for the trust imposed on us, they were exuberant when we shared with them some data points on how southern India behaves vs the rest. They were also convinced strongly that Southern India doesn’t embrace just TVC’s dubbed in regional languages.”