NEW DELHI: Purplle.com has signed actor Sara Ali Khan as its brand ambassador and has partnered with her in a mission to empower women to look inside out beautiful with the #GoPurplle campaign. The 360-degree campaign has been conceptualised and executed by Spring Marketing Capital. With a robust communication plan, Purplle will reach the heartlands of India to take its vision forward. 

Purplle.com co-founder & CEO Manish Taneja said, “We are delighted to have Sara as the face of Purplle. She exemplifies the confidence and determination of a strong new-age woman. Sara will lend her voice to inspire consumers to embrace their own unique journey; to make beauty reach the comfort of every home. This association is a step towards further strengthening the connect with our consumers.”

Spring Marketing Capital Arun Iyer shared, “We are thrilled to partner with Purplle in its endeavour to not only become a one-stop destination for beauty but also democratise beauty, and make it accessible to all consumers. Moreover, Purplle has a wide variety of natural products, an unparalleled offering in today’s market. Our aim has been to communicate all these features of the platform to consumers in a fun, quirky yet informative manner with Sara Ali Khan sharing our story.”

Sara Ali Khan said, “Purplle stands for beauty that is inclusive and accessible to all. It enables women to fulfil their aspirations and even envision bigger dreams, as they look and feel their gorgeous best. I am extremely excited to embark on this journey with Purplle. It is a privilege for me to be the first face; proud to go Purplle!”