Puma teams up with Royal Challengers Bangalore to launch athleisure range

Puma teams up with Royal Challengers Bangalore to launch athleisure range

The collection takes inspiration from street art and urban graffiti, and boasts of quirky graphics

Puma, Royal Challengers Bangalore

Mumbai: Global sports brand Puma has partnered with Royal Challengers Bangalore (RCB) to launch an all-new athleisure range.

Having garnered huge success in the first season of the IPL, Puma has decided to further strengthen its partnership with RCB with a collection that celebrates the indomitable spirit and fierce attitude of the team, said the brand in a statement. Combining Puma’s expertise in elevated product design and RCB’s core brand values, the collection offers the team’s ardent fans unique pieces with a playful twist, it added.

“Royal Challengers Bangalore is undoubtedly the most popular cricket team in the T20 League and enjoys an ever-increasing fandom across the country. We are really excited to partner with them for the launch of the athleisure range," said Puma India and Southeast Asia managing director Abhishek Ganguly. "Bringing the best of both worlds, the collection leverages Puma’s design expertise and RCB’s fashionable DNA. Through an exclusive PumaxRCB range we aim to strengthen the team’s connect with its fans across the country.”

Dropping right in time for the T20 season, the collection offers RCB fans an opportunity to showcase their passion for the team all year round by sporting merchandise that has been reimagined through a fashion lens, said the brand.

“The launch of the athleisure collection makes RCB the only cricket team to move beyond traditional retail merchandise into the world of GenZ, millennial fashion wear," stated vice president and head Rajesh Menon. "This collection indeed represents the evolving brand ethos of RCB in a cutting-edge streetwear, on-trend lifestyle avatar which will completely resonate with young India.”

The collection is available at select Puma stores, on puma.com, RCB.com, and the RCB Bar & Café.