MAM

PUMA Motorsport signs cricketer Yuvraj Singh as face of the brand in India

Singh has been associated with Puma for over a decade.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/06/16/photogrid_plus_1623844542652.jpg?itok=fRHg8-lA

New Delhi: Global sports brand PUMA on Wednesday extended its partnership with former Indian cricketer Yuvraj Singh. He will now be seen in a new avatar as the face of PUMA Motorsport in India, showcasing his passion for fast cars and sports-inspired fashion.

With this, Yuvraj also joins the brand’s global league of legends like Thierry Henry, Boris Becker and Usain Bolt. The World Cup-winning champion has been associated with the brand for over a decade.

One of the most flamboyant cricketers on and off the field, Yuvraj has been living up to his reputation of being stylish, not just in his sense of fashion, but also the range of mean machines that adorn his garage. An ardent fan of Formula One driver, Max Verstappen, Yuvraj keenly follows Scuderia Ferrari Formula1 team, it said in a statement on Wednesday.

Commenting on his association with PUMA, Yuvraj Singh said, “I share a long and fruitful relationship with PUMA, it’s like family. They have supported me through every point of my career—highs as well as lows. I am excited to continue working with the brand, blending my love for fast cars and style through PUMA’s motorsport–inspired collection.”

Globally, PUMA is associated with Scuderia Ferrari, Mercedes-AMG Petronas Formula One Team, Aston Martin Red Bull Racing, BMW M Motorsport and Porche Motorsport. With India being one of the biggest markets for PUMA motorsport, the brand looks to capitalise on the growing demand for streetstyle products inspired by performance gear.

Puma India & Southeast Asia managing director Abhishek Ganguly said, “PUMA and Yuvraj share a deep emotional bond that only grew stronger over the years. His relentless courage and indomitable attitude perfectly embodies the spirit of our brand. Whether it’s his sporting exuberance or his sense of style, he has always been a role model of innumerable Indians. We cannot be happier about our continued relationship with Yuvraj. His love for F1, fast cars and orientation towards sports-inspired fashion makes him a perfect fit to represent our motorsport collection in India.”

The brand’s track-to-street collection is transforming the race line into an eye-catching street style assortment conquering the field of motorsport. PUMA Motorsport collection is available at all PUMA stores and on puma.com.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/06/rin.jpg?itok=vqd-c20l
Vim paves way for a new perspective in its latest campaign

Mumbai: Women are successful thriving in numerous fields. They have big dreams and take pride in expressing themselves – as homemakers, artists, or as CEOs. Caregiving and household chores are only a part of their responsibilities, but societal limitations of defining them only through chores,...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/06/outdoor_advertising.jpg?itok=jvWaOjHW
Eyes on the billboards again, as OOH business rebounds

Mumbai: As the markets and public spaces open up and consumers’ mobility return back to normal, the OOH (Out-Of-Home) industry is rebounding from a long phase of shutdowns. The festive season in India this year witnessed a resurgence in OOH campaigns as the industry shifted gears and advertisers...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/06/piyush_pandey-ad_asia.jpg?itok=Yu2uhzfO
The world survives on creativity: Piyush Pandey at Ad Asia 2021

Mumbai: The pandemic took a heavy toll on people, and constrained activities across industries. So much so that it made the advertising industry apprehensive of its deleterious effects on the creativity of its workforce. But according to Ogilvy chairman of global creative Piyush Pandey, ‘creativity...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/06/print-news.jpg?itok=Z0XRxo0c
Recovery on track: Print ad volumes surges by 93% in Q3 shows TAM AdEx

Mumbai: Continuing the path to recovery, print media has witnessed a 93 per cent increase in ad volume in the July-September period, over its previous quarter. The surge in ad volume was led by the services and education sector, according to AdEx India, a division of TAM Media Research, a TV...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/04/img_04122021_184746_800_x_800_pixel.jpg?itok=CN_Z0VTI
Senior journalist Vinod Dua passes away at 67

Senior journalist Vinod Dua has passed away at the age of 67 on Saturday, after a prolonged illness following a Covid-19 infection.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/04/img_04122021_174313_800_x_800_pixel_0.jpg?itok=yDcR40vz
HUL is top advertiser in week 47: Barc

Mumbai: FMCG major Hindustan Lever Ltd (HUL) dominated the top-10 advertiser list in week 47 (20 to 26 November) according to Broadcast Audience Research Council (Barc) data. Recorded ad volumes for the company stood at 4516.65 (‘000s). Reckitt Benckiser (India) Ltd was second at 3426.36 (‘000s)....

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/03/img_03122021_183257_800_x_800_pixel_0.jpg?itok=DTzXhfGv
AdAsia 2021: Ramesh Narayan inducted into AFAA Hall of Fame

Mumbai: Canco Advertising founder and Indian advertising doyen Ramesh Narayan was inducted into the prestigious Asian Federation of Advertising Associations (AFAA) Hall of Fame at the inaugural session of the AdAsia conference being held at Macao between 3 and 4 December. Thanking AFAA for the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/03/img_03122021_152930_800_x_800_pixel.jpg?itok=jFvSVMXc
Ikea to open its first city store in Mumbai on 9 December

Mumbai: Swedish home furnishing retailer Ikea (part of the Ingka Group) will open the doors to its first city store in India at Worli here on 9 December, the company announced.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/03/karn.jpg?itok=BPMonlDW
Duolingo appoints Karandeep Singh Kapany as India marketing manager

Mumbai: Language learning app Duolingo Inc has announced the appointment of Karandeep Singh Kapany as the company’s first official representative in India. In this role, Kapany will lead growth, marketing, and operations in the Indian market. Prior to joining Duolingo, Kapany led marketing efforts...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required