MUMBAI: With motorsports forming a key part of marketing strategy, German sportswear brand Puma has entered into a new multi-year partnership with BMW Motorsport to become the Official Supplier of team and racewear for all BMW Motorsport racing operations.
This new partnership, effective from 1 February 2012, will see Puma benefit from prominent branding locations on all BMW Motorsport racing cars and all Race and Teamwear for BMW Motorsport technical staff.
Additionally, Puma will also develop BMW Motorsport licensed products for global sales and distribution with existing motorsport markets in Europe forming a key focus for this distribution.
The company said that a strong emphasis will also be placed on expanding sales performance of BMW Motorsport products in emerging markets, particularly in Asia Pacific and the Americas.
In 2004, Puma first partnered with BMW Motorsport, through its involvement with the BMW Williams Formula One team.
This relationship continued when BMW acquired Sauber F1 to become BMW Sauber F1, and after BMW ceased its Formula One activities in 2009 to reorganise its activities. Puma and BMW Motorsport have once again joined forces with this new deal.