Publicis Worldwide India onboards Oindrila Roy as managing director

Publicis Worldwide India onboards Oindrila Roy as managing director

Roy will report to L&K Saatchi & Saatchi and Publicis Worldwide, India CEO Paritosh Srivastava.

Paritosh Srivastava.

Mumbai: Publicis Groupe has announced the appointment of Oindrila Roy as managing director at Publicis Worldwide, India. She will report to L&K Saatchi & Saatchi and Publicis Worldwide India CEO Paritosh Srivastava.

A staunch proponent of using the power of data to arrive at communications solutions for business growth, Roy will work towards fostering rapid growth and benchmarking Publicis Worldwide as the agency of choice for brands and the industry, the agency said in a statement.

Additionally, the appointment aims to dial up Publicis Worldwide India’s offerings and spectrum of expertise in the marketplace, with technology, experience, and data-fuelled creative solutions. Part of Publicis Groupe, Publicis Worldwide India works with clients such as Citibank, Zee, Heineken, Linen Club, Times Television Network, Enamor, HDFC Mutual Funds, and Kalpataru, among others.

Over the past 20 years, Roy has held senior positions across organisations including JWT, Leo Burnett, Edelweiss, and Essence (Group M), where she worked across multiple industries such as BFSI, FMCG, beauty, e-commerce, ed-tech, and a whole host of direct-to-consumer brands.

Paritosh Srivastava said, "Publicis Worldwide is the flagship agency network for the Groupe and India is a very critical market. Finding the right leader for PWW was quite a task. Oindrila is just the right person for the role for many reasons. She is that rare breed who has solid traditional brand management experience along with a keen sense of where the future lies."

He added, "Oindrila has a rich and varied exposure to creative agencies, media and data, which our wonderful brands and clients can benefit from. Having worked in the Groupe before, she is familiar with the philosophy of "Power of One" and the magic it can create for our client partners."