Mumbai: Publicis Group announced to drive awareness around the Human Papillomavirus in its ‘Useful Wishes’ film for 2023. The group’s 2023 Wishes film was created by Le Truc in partnership with Prodigious.

Publicis said that this is a particularly personal theme for Publicis Groupe CEO Arthur Sadoun, as he was diagnosed with and treated for HPV-related cancer earlier this year.

Despite the fact that 80 per cent of all adults will contract HPV at some point in their lives, cancers associated with this virus have been hidden, shunned, and stigmatised for far too long. They have therefore become a pervasive, silent killer.

HPV is linked to a significant rise in cancers in both men and women, despite the availability of a highly effective vaccine. While some countries have made the vaccination of young people against the virus a top priority, awareness remains relatively low across the wider population.

Joining Maurice and Arthur in this year’s Wishes is a special guest, who also went through HPV-related cancer, to encourage everyone at Publicis, and hopefully beyond, to protect themselves and their loved ones from this preventable illness.