Mumbai: Publicis Media Services has bolstered its leadership team and elevated Rajiv Gopinath to the position of chief product and solutions officer. The company has also promoted Ajit Gurnani to chief growth officer, media services.

Gopinath steps up as a chief product and solutions officer from being a chief client officer at Starcom, where he has been instrumental in building strategic functions and upscaling the business. In his new mandate, Gopinath will be leading product development and fortifying the existing offerings while acquiring new products at Publicis Media Services. He will also be helping brands to strengthen their digital offerings, enabling data partnerships, data collection, research, and tools said the agency.

While Gurnani was spearheading the role of chief client officer at Zenith. In his new role as chief growth officer, Publicis Media Services, he will drive the ‘Power of One’ initiative with non-media entities and agencies of Groupe. 

The new appointments are part of the agency’s goal to realign its media capabilities and strengthen its growth vertical to create a single-minded focus on new business development. The structure is strategically built to encompass clients and drive the synergies between data, tech, and digital to deliver scaled media solutions, the agency said in a statement.

Publicis Media Services CEO, Tanmay Mohanty, said, “I am delighted to have Rajiv Gopinath and Ajit Gurnani as a part of Publicis Media Services. Their deep understanding of data, digital, tech, and media tied with a proven track record in business growth will help us in the realignment of our media services. In our continuous efforts to strengthen our team, we are confident that Rajiv and Ajit’s expertise and vast experience will add significant value to the organization.”