MUMBAI: Publicis Groupe has announced the integration of Indigo Consulting's digital marketing team with Publicis Worldwide (PWW). This move will make PWW a 300-member agency, offering brand building communication services right from strategy to creative, across mainline, digital and social, with data at the centre.   

A statement from the agency revealed that Indigo Consulting will continue to operate under the leadership of Rajesh Ghatge as CEO and Jose Leon as COO.   

In July last year, Publicis Groupe handed BBH India and Publicis Worldwide a joint leadership team headed by Subhash Kamath and Russell Barrett.   

Publicis Groupe South Asia group CEO Anupriya Acharya said, “This made imminent sense to us. Communication services are no longer segregated by platforms, ie, creative agencies for mainline platforms and digital agencies for digital platforms. More and more clients want to work with one agency that can offer holistic strategic and creative solutions to solve their marketing problems. In fact, the pandemic has only heightened the need to have digital at the center of our solutions approach.”  

BBH and Publicis Worldwide CEO Subhash Kamath said, “I see it as a win-win for everyone. The Indigo digital communications teams have already been working alongside the PWW teams, across many of our top clients. By bringing them together under a common leadership, we can now provide our clients a more integrated solution and seamless brand custodianship. It’s a transformative move.”  

BBH and Publicis Worldwide CEO and chief creative officer Russell Barrett added, “We need to be absolutely modern and future-facing when it comes to the creative work we produce, and digital has to be at the heart of it. I don’t see traditional and digital work needing separate thinking. I want our creative leaders to be able to think across all platforms in answering a brand’s needs. By the coming together of these two teams, it’s a potent force of talent.”