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PromaxBDA: Rishtey Cineplex only Indian b'caster to bag 'on-air branding' gold since '09

MUMBAI: Rishtey Cineplex, Viacom18’s exclusive Hindi movie channel, has been awarded the ultimate honour at the 2017 PromaxBDA Global Excellence Promotion, Marketing and Design Awards held at Los Angeles -- Gold for the Best Channel Image On-Air Branding. The Best Packaging category has been an elusive one as it is the coveted trophy that the biggest channels across the globe aspire to win.

This spectacular win puts Rishtey Cineplex at the helm of engaging entertainment bringing international accolades to not only the channel but also the network on a whole.

PromaxBDA is a global community, linking 70 countries, of marketers and creative minds from the media and entertainment industry who strive to drive and celebrate excellence while providing an outstanding platform for networking.

The award was won in the category of Total Package Channel Image -- On-Air only (Art & Design). The design objective of Rishtey Cineplex was to create a branding that is active yet non-intrusive.

Created in collaboration with New Zealand based visual artist and designer- David Frearson who introduced the idea of simply using a bulb and the team then translated the simplicity and beauty of this idea throughout the branding and communication.

In all Viacom18 bagged 7 awards in total:

1.     Total Package Channel Image Branding - On-Air Only (Art Direction & Design)

Gold: Rishtey Cineplex

2.    Clip Based Comedy Promo

Gold: Comedy Central - Troy & Abed

3.    In house program campaign                       

Silver: Comedy Central - Friends in 2016

4.    3D promotional or Sales Kit

Gold: VH1 Umbrella

Silver: Comedy Central Umbrella

Bronze: Comedy Central Annual diary

5.    Press Kit

Silver: Comedy Central Diary 2016



A powerful Hindi mass entertainment offering, Rishtey Cineplex showcases the best from Viacom18’s wide library of films as well as newly acquired movies from across genres including soulful dramas, heart-warming romance, adrenalin-packed action, rib-tickling comedy and much more.

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