MAM

Promax India to host the Regional Conference & Awards 2021

The inaugural edition of the awards will begin on 11 June.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/05/31/photogrid_plus_1622457430098.jpg?itok=P2DRSCRX

Mumbai: Honouring outstanding achievement in entertainment, marketing and design, the Promax India Regional Awards 2021 is all set to be held virtually on 11 June, the association announced on Monday.

The event will witness some of the best creative works in entertainment, marketing, promotion and design from all regional markets of India compete across 25 categories. Since 1997, Promax has honoured creativity, innovation, and storytelling in the media and entertainment industry. Given the ‘new-normal’, it has embarked on a new innovative journey with the first-ever Promax India Regional Conference and Awards 2021.

The event will see some prominent names from FMCG to the media industry deliberate on the rise of regional content, newer audiences, latest trends and new set of rules in the regional story of media & entertainment. Keeping in line with the evolving entertainment landscape, the sessions will feature Zee Entertainment Enterprises Ltd, executive vice president and cluster head, Siju Prabhakran, EY India, media and entertainment leader, Ashish Pherwani, Viacom18, head – regional entertainment (Kannada & Marathi Cluster), Ravish Kumar, Sony Pictures Networks India, head of originals, Saugata Mukherjee, Zee Entertainment Enterprises Ltd, cluster business head (East), Zee Bangla & Zee Bangla Cinema, Samrat Ghosh among others.

Promax, country head & strategic partnerships (India, Hong Kong & Philippines) Rajika Mittra said, “Be it global or Indian brands, each one of them has broken new grounds in their respective sectors by localizing their content and communication to reach the Indian audiences. Keeping a close eye on these brands, we are proud to honour their work and encourage them to set new milestones. Even though the awards are to be held in a virtual setting, we look to transcend all geographical barriers and come together in celebrating the sheer brilliance by some of the finest brands out there.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/19/ias.jpg?itok=-Y6dMrsP
Mobile campaigns in India deliver stronger results in H1’21: Report

Mobile campaigns in India posted lower brand risks than display, viewability on mobile environments increased in India, and ad fraud rates decreased in desktop and mobile web display.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/19/img_19102021_124234_800_x_800_pixel.jpg?itok=y2GQE1yE
Grapes Digital bags digital AOR & communications mandate for Suraasa

Mumbai: Digital-first marketing agency Grapes Digital has won digital AOR and communications (PR) mandate for edtech start-up Suraasa. It will service the account from its New Delhi office. As part of the win, the agency will be responsible for media buying and planning to achieve all the marketing...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/19/img_19102021_115035_800_x_800_pixel.jpg?itok=AD-dNJe4
Vedix ropes in Avika Gor for new digital campaign

Mumbai: Ayurvedic beauty brand Vedix has brought on board "Balika Vadhu" actor Avika Gor to launch a digital campaign for its haircare range.  The actor explains in the campaign film how her hectic schedule and long hours coupled with non-stop shooting schedules, ultimately impacted her hair growth...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/19/img_19102021_114427_800_x_800_pixel.jpg?itok=XQ-WVanq
Blink Digital strengthens mid-management with two new appointments

Mumbai: Blink Digital has announced new hires to strengthen its team further. Shweta Bhalla has joined as media director and Dazy Verma is named as strategy director at the digital agency.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/18/img_18102021_183729_800_x_800_pixel.jpg?itok=uF-doPLT
Morepen ropes in Boman Irani for medical devices campaign

Mumbai: Healthcare company Morepen Laboratories Ltd has roped in Bollywood actor Boman Irani in an all-new brand campaign focused on the medical devices business. In its latest advertisement, the actor briefly guides about the benefits of having Dr Morepen’s home care devices. According to a...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/18/img_18102021_182628_800_x_800_pixel.jpg?itok=8pWEoD0c
Future Generali India urges all fathers to prioritise health this Diwali

Mumbai: Taking the conversation ahead on mental health, life insurance company Future Generali India Ltd (FGILI) has launched its 360-degree brand campaign titled “PAPAsHealthAsliWealth.” Through this campaign, FGILI urges fathers to prioritise their health and well-being amid the celebration of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/18/img_18102021_174536_800_x_800_pixel.jpg?itok=0G-nyJM-
Madison Media Plus CEO Rajul Kulshreshtha moves on

Mumbai: Madison Media Plus CEO Rajul Kulshreshtha, who joined in June 2019, has reportedly moved on from the agency. Sources confirming the development said that Kulshreshtha put in his papers two months back and this is his last week at the agency. Kulshreshtha has more than two decades of...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/18/img_18102021_150419_800_x_800_pixel.jpg?itok=TLlPtBN5
Mukut Deepak joins BYJU’S as head of business

Mumbai: Edtech company BYJU’S on Monday announced the appointment of Mukut Deepak as head of business to lead its class 4 to 10 school segment. He will report to BYJU’S COO Mrinal Mohit. In this role, Deepak will be responsible for expanding and leading the flagship business for the class 4 to 10...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/18/img_18102021_140556_800_x_800_pixel.jpg?itok=NpE6m9pw
CoinDCX ropes in Ayushmann Khurrana for its latest campaign

Mumbai: After a spate of campaigns revolving around the ease of investing in cryptocurrencies, homegrown crypto exchange platform CoinDCX has now launched a mega drive to address key concerns surrounding crypto investments amongst the Indian audience. Coined as ‘future yahi hai,’ the campaign will...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required