Mumbai: GroupM India on Thursday announced the appointment of Priti Murthy as president, GroupM Services India. In her new role, Murthy would also be part of the GroupM India executive committee.

Murthy will work closely with GroupM’s regional leadership team in ensuring seamless adoption of all the initiatives. She will report to GroupM South Asia CEO Prasanth Kumar and GroupM Asia Pacific COO Jon Thurlow. GroupM Services India leadership team would report to Murthy, stated the agency.

As president of GroupM Services, she will be leading the centre of delivery excellence that comprises biddable, non-biddable, analytics, and reporting. Along with her strong leadership team, Murthy would work closely with agencies to understand their needs, incorporating best-in-class delivery metrics with ‘improvise and improve’ as the approach to continued excellence, said the statement.

“It is a homecoming for Priti and strengthening of GroupM India leadership team with yet another remarkable industry leader. Priti’s product mindset powered by a unique blend of experience in setting and executing an organisation-wide vision will enrich the GroupM teams alike," said  Prasanth Kumar. "As one of the most regarded women leaders in the industry, Priti also believes in GroupM’s future centric business approach and has always focused on building purpose-driven culture as a key leadership responsibility."

As an industry veteran, Murthy has spent a large part of her over a 22-year long career with GroupM. She has been an immensely effective leader contributing to the organisation in all her previous roles held within Wavemaker (née Maxus Global) during her 13-year stint. Her last held role with GroupM was as the chief strategy officer at Maxus Global. She has been heading OMD India as the chief executive officer for the last four years.

“It is one of the best eras in the media industry, revival and rejuvenation being the focus. I am delighted to join GroupM, to walk the path to the future transformation of GroupM offerings in the marketplace and magnify the operational excellence that it is known for," stated Murthy. "With GroupM's focus on creating the best in class and house of excellence, my role will be to bring in the right mix of talent, process, and tech to ensure quality assurance and continuous improvement for biddable and non-biddable media for our partners and clients. I am looking forward to working with Prasanth and the entire ExCo in driving this focus."