MUMBAI: Prisma Global has introduced snap2life, a technology which connects the print with digital at a click of a button.

snap2life, as product and service amalgamates both print and digital media and can be used for various industries like, advertising, marketing, branding, manufacturing and constructions, amid growing popularity of mobile internet in urban India.

Prisma Global with four generation technology of ‘Image Recognition and Augmented Reality‘ aims at highlighting the new wave in the advertising and marketing space that will transform the way companies reach out to their target audiences.

Prisma Global chairman and group CEO Shreeram Iyer said, "This will transform the capability of connecting the printed communication to desired digital media for delivering measurable engagement with consumers. Every page and every picture in a magazine or news paper can be a link to the website, digital content and augmented reality. This will be one of the leading communication tools for advertising industry amid growing popularity of mobile internet in urban India and has a very deep penetration among young tech aware audience."

Prisma Global is a global information technology solutions company managed by professionals with over 15 years‘ experience in the global information technology arena. Prisma Global specialises in Healthcare, augmented reality, image recognition, security and business intelligence.