Pride Month: Chimp&z Inc celebrates with workplace coming-out stories

Pride Month: Chimp&z Inc celebrates with workplace coming-out stories

Its #PrideOfAdvertising campaign brings out the perspective of LGBTQIA+ professionals

Chimp&z Inc

Mumbai: Ad agency Chimp&z Inc celebrated the LGBTQIA+ members of the advertising community by bringing them together for its digital Pride parade, #PrideOfAdvertising, all through the month of June. Conceptualised and executed by the integrated digital agency, the campaign was initiated to understand, support, and celebrate the culture of inclusivity and acceptance at workplaces. The agency collaborated with other agency professionals, brand managers, and freelancers who are out, proud & successful.

The #PrideOfAdvertising brings out the perspective of people who identify as queer from various facets of advertising and media through a candid yet meaningful 'Q&A' series on the agency’s social media pages. The responses beautifully captured their coming-out emotions, reaction to homo/transphobic comments, and some heartening tips for others to come out.

https://www.instagram.com/chimpandzinc/guide/pride-of-advertising/17950009009463873/

"Coming out is a challenge for the LGBTQIA+ community, not just personally but professionally and psychologically as well," Chimp&z Inc CEO & co-founder Angad Singh Manchanda said. "The urban LGBTQIA+ activism has created space for individuals to defy societal norms and perceptions and choose to live as per their will. With awareness of LGBTQIA+ rights rising, the list of Pride-themed campaigns taking over the internet in June keeps getting longer and more meaningful. We wanted to do more than just tell stories. We brought out the perspective of each individual and their experience in the industry after coming out professionally. This digital campaign sets out a virtual pride parade that honors LGBTQIA+ members of the advertising community. I trust it will evolve and adapt to the changing society in the coming years."

The campaign featured agency-smiths: Chimp&z Inc group account manager Sumitro Sircar, AdGlobal 360 associate creative director  Dev Mitra Roy, Schbang's design lead Krina Satra, Gozoop account planner Romario Fernandes, WATConsult's lead copywriter Mansi Shanbag, and Sugar Rush Media House's talent & creative head Tanya Nagrani.

The agency also partnered with media and brand mavens: The Red Pen marketing manager  Archit Ambekar, Humans of Queer founder Yash Sharma, Beunic's co-founder Ashish Chopra, Amaltas Apparel & Accessories brand manager Anish Prasad, and make-up trainer Saikat Chakraborty. The agency also collaborated with creative freelancers: social media manager & content creator Priyesha Nair, celebrity makeup & hair artist Abhijit Chanda, queer artist Suvajit Mandal, content strategist & e-commerce content marketing expert Sunny Pandey, and social media influencer Gaurav Pandey.

The agency summed up the campaign by featuring the national award-winning filmmaker, Onir, also known for being one of the earliest advocates for LGBTQIA+ rights in India.