Mumbai: Public Relations Consultants Association of India (PRCAI), joined hands with Indian Deaf Cricket Association (IDCA) for the first time ever, to host a special sporting event of equals at its annual Public Relations Premier Cricket League (PRPCL).
PRPCL 2023 is a celebration of teamwork, industry camaraderie and brings everyone together for one of India’s favourite sporting games of cricket. Through this special collaboration, PRCAI welcomes diversity and inclusion of the specially-abled cricketers who are today mainstream players and making a mark on a global stage.
Tata Motors, the title sponsor of PRPCL 2023, displayed Nexon EV at the Gymkhana Club, Delhi, with vehicle walk-arounds and test drives. Hero Motocorp and Godrej have been extending continued support to PRCAI for this event. Select category team prizes are sponsored by PR Consultancies including Kaizzen PR, MSL and Avian We.
Speaking on the occasion, PRCAI chief executive officer Deeptie Sethi said, “PRCAI’s cricket premier league has become one of the most awaited member events of the year and demonstrates high team spirit, great energy and brings the industry together to celebrate equality and oneness. This new collaboration with the Indian Deaf Cricket Association is ultra-special and an inspiration to see the world of equals. We thank the IDCA team for their enthusiastic and competitive spirit that made this weekend a great sporting event for our PR industry.”
PRCAI’s vice president, Kunal Kishore added, “We are excited to see the enthusiasm shown by all member firms for this league. Our endeavour though all such activities is to bring the industry together on a fun platform. We have seen growing competitiveness for the tournament and it only reflects how this event is gaining massive traction.”
The sixth edition of PRPCL 2023 (North) was held this weekend on 18 February & 19, 2023 and the semi finals and finals will be held between 14 participating PR consultancies on 25 February. On Saturday, one of the most humbling experiences on the field was witnessing the two benefit matches played between the players from IDCA and Team Archetype and BIU Warriors from Concept BIU on the other side, showcasing the true spirit of sportsmanship in this world-class sport.
Patron of IDCA Reena Jain Malhotra, President of IDCA Sumit Jain, Coach Devdutt Baghel and other committee members joined to motivate and encourage the players.
IDCA CEO & brand custodian Roma Balwani commented, “This special collaboration of PRCAI and IDCA to promote specially-abled cricket is a testimony to social & diversity inclusion. Thank you team PRCAI for this partnership that truly envisions an equitable world and provides a unique platform to demonstrate & provide equal opportunities for specially-abled cricketing talent. ‘Cricket for a Cause’ is an endeavour to celebrate IDCA’s journey in India & globally to create awareness & mainstream Deaf Cricket. We are thankful to IDCA's ‘Cause Partner’ Hero Motocorp for supporting the PRPCL 2023 Benefit Match & motivating our team.”
PRPCL 2023 matches were streamed live for the first time and cricket fans, consultancy employees can watch online by downloading the MyySport app.
