Report on Shemaroo

Pratik Gandhi relates how a Duroflex mattress helped him sleep better

Campaign has Pratik highlighting the perils of purchasing an unbranded mattress.

NEW DELHI: Sleep solutions brand Duroflex has teamed up with Scam 1992 star and theatre actor Pratik Gandhi to create a video that shines the spotlight on the merits of sleeping on a research-backed branded mattress.

In the video, Gandhi recounts his experience while shopping for a mattress, highlighting how consumers are often persuaded to buy into an unbranded mattress through many persuasive techniques. He then goes on to talk about how he has benefited from buying a mattress from Duroflex’s Duropedic range, a doctor recommended orthopaedic mattress. These mattresses are not only scientifically engineered but also use the highest quality materials and are made in a state-of-the-art facility with proper sanitisation measures.

Trusted and recommended by doctors at the National Health Academy, Duroflex’s Duropedic range provides the best care and restorative support for your back to give a deeply restful and good night’s sleep. It has an advanced five zoned orthopaedic layer which is exclusive to Duroflex and provides differentiated support, resulting in optimum body alignment.

Duroflex vice president – marketing & e-commerce Smita Murarka said, “Buying unbranded mattresses is a widespread cultural behaviour in this category. Often consumers are persuaded against their own self-interest to buy unbranded mattresses for short-term benefits like price. As a brand committed to helping India sleep better, we want to educate people about the long-term detrimental effects of sleeping on an unbranded mattress for health and hygiene. We want to bust the many myths associated with unbranded buying and create awareness about the fact that branded mattresses are research-backed and scientifically engineered with the help of experts to provide unparalleled comfort, support, a rich sleep experience and ultimately great health. Pratik who experienced the benefits of using our product echoed the same ideology resulting in this meaningful collaboration.”

Pratik Gandhi stated, “Being an actor involves attending hectic and erratic shoot schedules, which takes a huge toll on my body and mind. This can invariably affect my health and performance. So you can imagine how imperative good, quality and well-rested sleep is for me and for my immunity. With Duroflex’s Duropedic mattress, I come home to a genuine orthopaedic mattress from a trusted brand that ensures I wake up fresh and healthy to deliver peak performance. By partnering with Duroflex I want to encourage people to avoid using an unbranded mattress and spread awareness about the importance of investing in a high quality branded mattress for healthy sleep.”

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