MUMBAI: R K Swamy BBDO‘s former head of creative Pranvir Mann has joined Concept Communication as national creative director.

Based out of Delhi, Mann‘s mandate will be to focus on the group‘s businesses in the Northern region. He will report to Concept Communication MD Vivek Suchanti.

States Mann, "Concept today is poised at a very important stage in its growth. While reinforcing its core strengths in corporate and financial advertising, it also seeks to enhance its brand building and creative capabilities to meet the needs of other businesses. With substantial experience in the above areas, I see it as a perfect fit and a challenging opportunity."

Mann has helmed creative teams at agencies like Clarion Advertising, Mudra Communications and R K Swamy BBDO in a career spanning 25 years.