MAM

PR & advocacy firm SPAG appoints Abhinav K Srivastava as COO

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/04/15/abi.jpg?itok=0cvHZ_JD

MUMBAI: SPAG, South East Asia’s one of the leading healthcare firms, has appointed Abhinav K Srivastava as chief operating officer – India. He will be reporting directly to SPAG co-founder and managing partner Aman Gupta. 

This association aligns Abhinav’s strategic direction and leadership skills with SPAG’s vision for growth and its expansion plans. Over the years, the firm has established itself as a leader in the healthcare communications sector and this move expands the organisation into a new horizon.  

“Abhinav brings a wealth of knowledge to his new role at SPAG,” said Aman Gupta. “His skills are an amalgamation of strategy, operations and growth across digital, social and traditional communications. In this role, he will focus on providing strategic leadership in the planning and implementation of projects across India.”   

As COO – India, Abhinav Srivastava will be the firm’s India Lead and work out of the Mumbai office. He will, thus, oversee all business operations in India. He will be closely working with the SPAG leadership to provide strategic insights and drive impact & outcomes for clients while acting as a stimulus to the company’s growth plan.     

“At SPAG, we strive to deliver meaningful and real communications that define narratives for a better world. Abhinav’s experience in the field of communications adds value to our proposition and is a testimonial to SPAG’s long-term potential and opportunity,” added Aman Gupta.    

On being appointed Abhinav stated: “I am thrilled to have been offered the opportunity to lead SPAG at such an important time in its development. SPAG has a great global connect, specialised healthcare offering, market capability and a strategy that has seen us grow solidly in recent years. I am looking forward to building on this success whilst simultaneously ensuring we remain focused on delivering the very best quality and service to our existing & potential clients. The pace of change in today’s communication market is exceptional; I am committed to ensuring that we not only stay at the forefront of this change, but we continue to innovate and lead the market as we have always done.” 

Abhinav Srivastava joins SPAG from Avian WE where he was the Group Business Director, managing integrated marketing and communications strategies across sector clients and handling the firm’s business priorities in India. He has previously been a part of leadership teams at Edelman India, Comma Consulting and Rediffusion Y&R in a career spanning nearly two decades with enriched experience of public affairs, business development, corporate strategy, CSR, financial & investor relations, crisis management and marketing & digital communications across sectors. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/duro.jpg?itok=DSkqgzj-
Pratik Gandhi relates how a Duroflex mattress helped him sleep better

NEW DELHI: Sleep solutions brand Duroflex has teamed up with Scam 1992 star and theatre actor Pratik Gandhi to create a video that shines the spotlight on the merits of sleeping on a research-backed branded mattress.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/82.jpg?itok=zuN_5upK
82.5 Communications wins creative mandate for Slice

NEW DELHI: 82.5 Communications has bagged the creative duties of Bengaluru-based fintech start-up Slice. The agency's Bengaluru office will handle the business.      82.5 Communication CEO & co-chairperson Kapil Arora said, “The fintech world is abuzz with opportunity and amongst the most...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/sapna.jpg?itok=9MsJH3yw
Mpower asks netizens to share their safe space with #Myndful5

NEW DELHI: Covid2019 has not only impacted the economy but also affected peoples’ mental well-being. Many have lost loved ones, been fired, suffered business losses, domestic violence, lived in isolation and been under great pressure and anxiety. Till a few years ago, conversation about mental...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/chi.jpg?itok=wBSc_ief
Care Health Insurance (CHI) ropes in Divyenndu Sharma to narrate the benefits of Care Shield via a series of TVC

Followed by the launch of Care Shield, a health insurance add-on cover specifically designed to cover more than 60 non-payable consumables, Care Health Insurance went live with its first product TVC post the rechristening from Religare Health Insurance. The brand has roped Divyenndu Sharma, a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/wavemkrr.jpg?itok=F9CAp2bw
Wavemaker India bags consolidated media duties for Zydus Wellness

NEW DELHI: Consumer nutrition company Zydus Wellness has consolidated its media duties with Wavemaker India. The agency has been the media AOR for Zydus Wellness since 2013 and bagged the consolidated mandate following a multi-agency pitch.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/mirum.jpg?itok=XJQqni5V
Mirum to provide marketing cloud services to Careers360

NEW DELHI: WPP Group’s digital marketing solution agency Mirum India will be responsible for implementing Salesforce Marketing Cloud services for Careers360, a leading educational products and services company. Mirum India EVP Mihir Karkare said, “Mirum is a Salesforce go-to partner for Marketing...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/arjun.jpg?itok=DdwEJ3_7
Matrimony.com appoints Arjun Bhatia as CMO

NEW DELHI: Matrimony.com has bolstered its leadership team with the appointment of Arjun Bhatia as chief marketing officer. A seasoned marketing professional, Bhatia has 18 years of experience in establishing and scaling marketing functions at global companies across e-commerce, smartphones,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/vlcc_femina-chicnutrix.jpg?itok=Vm6O8eNR
VLCC Femina Miss India 2020 partners with Chicnutrix

NEW DELHI: In a first, beauty pageant VLCC Femina Miss India 2020 is going digital. For this virtual edition, women’s beauty and nutrition brand Chicnutrix has been signed as the official beauty vitamins partner. A brand by women for women, Chicnutrix will provide skincare and hair nutritional...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/mcnroe.jpg?itok=7b8Ax7IP
If I'm able to delight the consumer, he won't look anywhere else: Mcnroe's Ankit Daga

NEW DELHI: Given the dire straits the economy landed them in due to the Covid2019-induced lockdown, non-discretionary purchases took a backseat for most people last year. This holds especially true for the fragrance category – after all, what's the point of smelling great when you're not even...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required