MAM

Power League Gaming names Langoor as new digital transformation agency partner

Langoor will be in charge of creating cutting-edge, immersive digital experiences.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/06/24/plg.jpg?itok=VucLajKq

Mumbai: Langoor has been selected by Power League Gaming as its new digital, creative, and strategic agency partner. To help the most innovative gaming, content, and esports activation firm in the MENA region reach new gaming audiences, Langoor will be in charge of creating cutting-edge, immersive digital experiences.

The highest rates of new technology use, mobile penetration, and population identification as gamers are seen in Saudi Arabia and the United Arab Emirates.  While 67 per cent of Saudi Arabia's population regularly plays video games, more than 65 per cent of residents of the UAE identify as gamers (four times per week or more).

Power League Gaming (PLG), which has operations across the AIM region and has led the MENA region's gaming and esports industry for the past ten years, has a direct impact on how gamers, publishers, and brands interact with one another. By actively teaching new talent and giving them job prospects in the MENA region through a variety of means, such as EMU (Esports and Media University), which is a component of PLG's portfolio of education firms, their goal has been to enhance the Arabic gaming and esports market.

Power League Gaming CEO Matthew Pickering said, “For the past decade, PLG and its teams have shaped the gaming and esports sector in the MENA region. We have consistently produced ground-breaking, disruptive mechanics that successfully connect global brands with gaming audiences. We are thrilled to welcome Langoor as our new digital transformation agency. Together, we look forward to building and designing engaging content platforms and developing the region’s next generation of gaming and content leaders.”

Langoor co-founder and CEO Venugopal Ganganna said: “The Middle East is the fastest-growing market for gaming in the world. Not only does the region have an amazing gaming community but it also generates the highest gaming revenue per user. With the advent of Web3 and Meta, and the regions' ability to adapt to these new emerging tech, we see players like PLG playing a supercritical role to innovate and grow the category. We are proud to partner with PLG on this exciting digital transformation journey and look forward to helping them reach gaming audiences across the MENA region and beyond.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/02/16.jpg?itok=Ee09_NLl
Zee TV rolls out 360-degree campaign for its reality show DID Super Moms 3

Mumbai: Over the last three decades, Zee TV has been a pioneer in shaping the contours of reality television in India, introducing audiences to homegrown non-fiction formats like Sa Re Ga Ma Pa, Dance India Dance, and India’s Best Dramebaaz. These properties have not only emerged as immensely...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/02/12_0.jpg?itok=A4uwK8Wj
Docflix – a cure for the infodemic plaguing the medical fraternity?

Leading pharma company Mankind Pharma has launched an OTT platform called Docflix. Docflix doesn't target the common masses but only doctors, paramedics and aspiring doctors.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/shyam-steel.jpg?itok=H_vkGhLL
Shyam Steel ropes in Virat Kohli & Anushka Sharma for its new TVC launch

Producers and manufacturers of primary TMT Bars, Shyam Steel launched its new TVC campaign featuring former captain of India national cricket team Virat Kohli and actor Anushka Sharma. The new TVC is the extension of Shyam Steel’s ‘Hamesha Ke Liye Strong’ campaign.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/olx-auto.jpg?itok=1jDgl0kj
OLX Autos launches its third ad film with Rohit Shetty

India’s leading player in the pre-owned automobile segment OLX Autos, along with Bollywood director Rohit Shetty and actor Sharman Joshi have released their third ad film titled “Ghoomti Hui Car” under the ‘Shetty ke Car-Naame’ campaign.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/wallmax.jpg?itok=ZRF0wqLU
JKCement WallMaxX rolls out 360-degree campaign

JKCement WallMaxX has launched a digital-first campaign. The company has taken a 360-degree approach to amplify the message, starting with a series of quirky and intent-driven films on social media.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/4.jpg?itok=CiJMciki
Leo Burnett wins PepsiCo India's creative mandate

PepsiCo India has selected Publicis Groupe agency Leo Burnett India as its creative partner to drive long-term growth and momentum across its foods and beverages portfolio. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/2.jpg?itok=wLfTPj8_
upGrad on-boards Rakesh Raju as director of brand marketing

Strengthening its leadership team, Asia’s higher Edtech major upGrad has announced the appointment of Rakesh Raju as the director of brand marketing.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/love-depot.jpg?itok=DKApd7rG
TTK Healthcare launches “Love Depot”; goes live with campaign #ThePleasureIsAllYours

TTK Healthcare launches all-new sexual pleasure e-superstore Love Depot. With the launch of LoveDepot.com, Indians can now have pleasure as they please – attractively packaged and discreetly delivered to their homes.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/cannes.jpg?itok=L7QfZ3vR
Cannes Lions 2022: Decoding Pixel Party’s award-winning campaign

A wholly independent Indian content and experience company and one of the key partners behind the ‘The Unfiltered History Tour’ campaign Pixel Party has created history at the Cannes Lions: The International Festival of Creativity.

MAM Media and Advertising Ad Campaigns