Mumbai: Porter has introduced its first brand campaign, "Delivery Hai? Ho Jayega," which addresses issues with item shipping and guarantees its top-notch service for the convenience of customers.
The "Delivery Hai? Ho Jayega" campaign is focused on Porter's dedication to reliability, superior products, and a wide range of services.
Conceptualised and created by 22feet tribal worldwide and produced by Equinox production, the campaign will be promoted across digital and social platforms, as well as through OOH and truck/auto advertising, as well as some future print media promotion.
The campaign highlights consumers' heartfelt experiences using Porter's service to send anything, anywhere, at any time with just two words of assurance: #HoJayega. It is intended for people in the 25 to 60 age range, SMEs, microbusinesses, and owners or key decision-makers of logistics needs.
Porter will also run a campaign extension titled "Heroes of Ho Jayega," which will highlight notable driver-partners for their tremendous support and professionalism.
The digital film illustrates a typical delivery scenario with traditional consumer groups. The film emphasises that whether it's a single spoon or a whole set of utensils, a teddy bear on a scooter, or the scooter itself, buying anything without hesitation comes with Porter's service.
With this development, Porter hopes to draw attention to its sizable fleet of vehicles, which includes two-wheelers and light commercial vehicles (LCVs), establish the brand as an integrated delivery solution, and position itself as a one-stop delivery shop for its clients.
Porter co-founder & CEO Pranav Goel said, "It has been eight years since we started our journey to ensure seamless delivery for our consumers. Starting off with just trucks, we have expanded our mode of delivery with tempos, two-wheelers, and EVs. Our promise to all our consumers is simple: with Porter, you can deliver anything, anywhere, anytime. Porter hai, ho jayega!"
22feet Tribal Worldwide national creative director Vishnu Srivatsav added, "We wanted to show Porter’s capabilities, its ubiquity, and its range. We were sure that this film should be unique, entertaining, and fun-filled rather than a typical product film. Hence, we thought of creating this film as an entertaining one with an embedded brand promise. Ho Jayega is a simple yet powerful promise that very much lives in culture, and more than anything else, this as an expression best captured Porter’s intent."
Porter has served more than 80 lakh customers by offering them simple delivery solutions and a guaranteed affordable, secure, and hassle-free service. Entrepreneurs and individuals dealing with heavy items such as mattresses as well as delicate items such as ceramic and glass products can rely on Porter's service to deliver the consignment.
