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Population First launches Awards for Gender Sensitivity; signs MoU with Colors

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MUMBAI: Population First, the communication and advocacy initiative working towards gender sensitivity, today launched the 8th edition of the Laadli Media and Advertising Awards for Gender Sensitivity (LMAAGS) 2015-16 in partnership with Colors These awards recognize and celebrate the efforts of the media and advertising community to promote gender sensitivity in India.

The MoU signed with Colors as the exclusive Cause Partners is in keeping with the channel’s vision to highlight a woman’s strength and gumption in the society-at-large. The last date for receiving entries is 15th December 2016, and the awards will be announced soon thereafter.

Colors CEO Raj Nayak said, “Gender equality and empowerment are tangible issues faced by the Indian population today. As we steadily move towards adopting Western cultural themes, there is a section of the media and advertising industry that is working diligently towards rehabilitation of various strata in our society."

According to Population First director Dr. A. L.Sharada, "From a mere 100 entries in 2007 to more than 1500 entries in 2015, Laadli Media Awards have come a long way in acknowledging the media’s contribution in women empowerment and gender issues. The increasing volume of discussion in public domain on gender issues is an indication that we are witnessing the beginnings of change."

The Laadli Media and Advertising Awards for Gender Sensitivity have been instituted to acknowledge, highlight and celebrate the commendable efforts undertaken by Print and Electronic media (TV, Radio and Web) and Advertising Agencies, to promote gender sensitivity as an integral part of their work.

Criteria for Eligibility:

An entry to the Laadli Media and Advertising Awards for Gender Sensitivity should emphasize or highlight one or more of the following:

• Analyze policies, programs and laws from a gender perspective

• Highlight influence of gender perceptions on the functioning of police, judiciary, administrators and other service providers in the implementation of laws and programs

• Challenge gender stereo-types by focusing on men and women who are redefining their gender equations e.g. changing work participation patterns of men and women, changing work distribution at home between men and women, etc.

• Analyze the social, religious and economic factors that promote gender inequality and gender violence

• Report on current events from a gender perspective e.g.: disasters, communal riots, elections, sports events, etc.

• Create awareness about pre-birth sex selection and other acts of gender discrimination and violence

• Interpret research and other reports/documents from a gender perspective e.g. census, economic survey, budgets etc.

• Voice the experiences of survivors of gender violence

Entries Are Invited from:

1) Advertising: Single Advertisements and Campaigns for Print/ TV /Radio /OOH/ Digital/ Direct Mail under the categories of Services, Products and Public Services
Categories:

Single Advertisements and Campaigns (Though entries are invited at Regional level the Awards are given at National level)

2) Print Media:From journalists writing for Newspapers and Periodicals in the individual category and Media Houses undertaking media campaigns on gender issues in the group category
Categories:

• Journalism – Print– News Reports, Features, Investigative Stories, Editorials, Op-Eds, Columns and Campaigns

• Journalism - Electronic– News Reports, Features, Investigative Reporting, Documentaries, Topical or Issue Based Programs and Campaigns

3) Electronic Media:

TV and Radio: From TV Channels and Radio Stations (including Community and University Radio, Radio Plays, etc.)

Web: E-Magazines, Blogs, Features, Social Media Campaigns

Entry Requirements:

• All entries should have been published/ displayed/ broadcast or telecast between July 1, 2015 to June 30, 2016

• All entries (except from freelancers and from those applying under the web category) must include a declaration from the Editor/ Direct Supervisor or commissioning organization

• Multiple entries in more than one category are allowed

• All entries to be sent on laadlimediaawards@gmail.com

Languages and States:

Northern Region: English, Hindi, Urdu & Punjabi (Chandigarh, Chhattisgarh, Delhi, Haryana, Himachal Pradesh, Jammu & Kashmir, Madhya Pradesh, Punjab, Uttar Pradesh and Uttarakhand)

Southern Region: English, Hindi, Urdu, Tamil, Telugu, Kannada and Malayalam (Andaman & Nicobar, Andhra Pradesh, Karnataka, Kerala, Lakshadweep, Puducherry, Tamil Nadu and Telangana)

Eastern Region: English, Hindi, Urdu, Bengali, Assamese and Oriya (Arunachal Pradesh, Assam,Bihar, Jharkhand, Manipur, Meghalaya, Mizoram, Nagaland, Odisha, Sikkim, Tripura and West Bengal)

Western Region: English, Hindi, Urdu, Gujarati and Marathi. (Daman and Diu, Goa, Gujarat, Maharashtra and Rajasthan)

The winners will be chosen by a jury comprising of eminent personalities both from the media and social sector. All the entries should be original and comply with copyright requirements and have been published/ displayed/ broadcast or telecast between July 1, 2015 to June 30, 2016. The last date for receipt of entries is 15thDecember 2016.

The Laadli Media Awards were instituted in March 2007 as a Mumbai centric event and were subsequently taken to the National level with the support of the UNFPA.

Laadli,a term of endearment meaning ‘cherished daughter’ in Hindi, is a campaign by Population First, a Mumbai-based NGO is a communications and advocacy initiative for a balanced, planned and stable population. Laadli is a comprehensive communication campaign aiming to promote a positive image of women and girls in society by changing the stereotypical mindsets that undervalue women. Laadli Campaign works with communities, colleges and media towards breaking gender barriers and bringing about gender equality in society. Laadli media advocacy includes a number of activities viz., Media fellowships, gender sensitization workshops for working and student journalists, interactive sessions with Creative Directors of TV Channels, Ad analysis with advertising professionals.

For detailed Guidelines and Entry Form please log on to www.populationfirst.org

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