MAM

POKKT sets a new digital advertising benchmark along with Nazara

Nazara’s game and POKKT deliver more than 1.18 billion brand views for Parle-G in just two months

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MUMBAI: POKKT, the leading smartphone advertising platform for mobile games in India and Southeast Asia along with Nazara, leading global gaming company, have recently underlined once again why mobile gaming is the future of digital advertising. POKKT and Nazara through this partnership delivered more than 1.18 billion in-game brand views for Parle-G – all within just two months!

To achieve the milestone, POKKT leveraged two of Nazara Technologies’ most popular games, Chhota Bheem Jungle Run and Motu Patlu Race. Parle-G biscuits were strategically used as in-game consumables in Chhota Bheem Jungle Run, while the brand logo was also used on various other game elements such as power-ups, banners, and surfers. Over a period of 2 months, this approach added over 884.5 million brand views for Parle-G.

Similarly, POKKT utilised splash, home screen displays, race start, banner/podium, as well as in-game elements such as mystery boxes, billboards, and mission completion to prominently showcase the Parle-G brand in Motu Patlu Race. This helped POKKT deliver almost 300 million brand views for Parle-G through in-game advertising in just two months.

Speaking on the achievement, Akshay Yadav, Regional Sales Head – West, POKKT, said, “With the world going mobile, advertisers, looking to maximise brand impact and drive consumer engagement need to have an analytics-driven, mobility-led approach at the core of their marketing strategies. The success of what our ongoing ad campaign for Parle-G has achieved is a testament to the efficacy of this approach. We are delighted with the partnership with Nazara and the results delivered through this partnership so far and we are eagerly looking forward to making mobile gaming a mainstream advertising option for the digital advertising industry.”

According to Manish Agarwal, CEO, Nazara Technologies Ltd. said, “As a top global gaming platform, we have the largest young audience network in India with over 1.5 crore monthly active consumers playing mobile games developed around massively popular kids animation characters like Chhota Bheem and Motu Patlu among others. We are delighted to witness the growing realization of brands and how this immersive in-game environment can be leveraged to drive massive end-user engagement through gamified advertising content and strategic brand placement. We have consistently delivered similar numbers to domain-leading brands across industries through our partnership with Pokkt.”

Mayank Shah, Category Head, Parle added, “Since its inception, Parle-G has been amongst the most popular biscuit brands in India. We are looking to build on this value proposition and replicate our strong emotional and cultural connect with digitally-driven millennial consumers across India. With its innovative in-app advertising solutions, POKKT emerged as the perfect partner to achieve this objective. The engagement that we have received during the first two months of our association with mobile games is extremely heartening and validates our decision to leverage mobile gaming as highly effective brand advertising channel. We expect the momentum to carry through to the completion of this digital advertising campaign.”

POKKT has been redefining the digital advertising landscape with its full-stack programmatic platform comprising proprietary technologies across verticals such as targeting, fraud, brand safety, and other programmatic tools. It has been working towards creating a comprehensive in-app ecosystem, combining its extensive capabilities in data intelligence and smart targeting to provide high-quality advertising solutions to brands and reach larger audiences and newer consumer demographics.

The platform has also recently received TAG’s Certified Against Fraud Seal, highlighting its dedication to eliminating ad fraud and adopting industry best practices against fraud to ensure that branded content is viewed by the real target audience, rather than bots. Since its inception, POKKT has emphasised on adhering to the highest standards of quality for mobile and digital advertising, and has provided digital marketing solutions to brands across industries such as FMCG, automobile, and technology. The latest milestone underlines POKKT’s commitment to ensuring that advertisers receive the highest possible returns on their ad spends.

Nazara has established itself as preferred partner with marketers targeting the digitally active millennial and has consistently offered a highly relevant and immersive experience to brand marketers to leverage the interactivity and reach of mobile games. Some of the most memorable campaigns undertaken by Nazara have been Dabur Real Juice, Dettol, Voot, Patanjali, GoodKnight and Mountain Dew among other.

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