MAM

Pocket FM strengthens leadership team; appoints Shubh Bansal as VP- growth

Ropes in former ShareChat executive Rahul Nag to head its communications.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/05/17/rahul.jpg?itok=wCpnFgsz

Mumbai: Personalised audio streaming service Pocket FM has announced Shubh Bansal's appointment as VP-growth and Rahul Nag as head of communications. Both Bansal and Nag will be reporting to Pocket FM CEO and co-founder Rohan Nayak.

With these appointments, the company aims to intensify its focus to accelerate revenue, speed up growth initiatives, and elevate its brand positioning, it said in a statement.

Bansal will be leading the business growth initiatives across listeners, and new business opportunities. He was a co-founder at Truebil, an auto-tech platform acquired by Spinny where he was responsible for spearheading growth, marketing, and revenue. Before Truebil, he was associated with Housing.com.

Nag will be driving stakeholder engagement through external, social media, and internal communications along with establishing Pocket FM as a culture-first internet organisation. With over a decade and half years of experience in the communications landscape, he has worked with organisations like Flock, Mindtree, and ShareChat. In his earlier roles, he has led the crisis communication for Mindtree during the L&T takeover conflict and contributed to leading the communications for ShareChat and Moj.

Welcoming them onboard, Nayak said, “As we continue our exponential growth curve on the backdrop of a unique storytelling experience, we are bullish on our market leadership in pioneering the ‘audio entertainment’ space. Both Shubh and Rahul are proven leaders in their space and are valuable inclusions into our strategic team. With their strong skillsets and expertise, we hope they will bring the required momentum to our growth, revenue, and brand recall as we continue to build Pocket FM for our community.”

These key appointments come amidst Pocket FM scaling up rapidly, and reflects an increasing trend in audio content consumption on the internet. Over the past few months, the platform has aggressively focused on monetisation and content diversity.

Joining Pocket FM, Shubh Bansal said, “It gives me immense pleasure to work with a company that is pioneering and leading the audio-entertainment category in the OTT space. Our vision is to build category leadership for Pocket FM and lead the OTT landscape through our product innovations and business acumen. I am thankful to the founders for their trust and confidence bestowed upon me, and we will together take Pocket FM to newer milestones.”

Rahul Nag added, “I have always been a great believer in audio-first digital content and it always feels special to have the opportunity to contribute to the leader in the space. Our objective is not just to lead India but become a strong force to reckon with, and we are hopeful of emerging as a stronger brand for our listeners, creators, employees and investors.”

According to the company, it has recently raised $65 million in Series C funding to double down on its strategic priorities of building AI capabilities, multiplying its listeners base with new languages and strengthening its creator community. The company has already hired senior executives to address these priorities and continues to look for talents in the product and tech space aggressively, it stated. Pocket FM has raised $93.6 million till date and is backed by some marquee investors like Lightspeed, Times Group, Tanglin Venture Partners, Goodwater Capital, and Naver.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/02/16.jpg?itok=Ee09_NLl
Zee TV rolls out 360-degree campaign for its reality show DID Super Moms 3

Mumbai: Over the last three decades, Zee TV has been a pioneer in shaping the contours of reality television in India, introducing audiences to homegrown non-fiction formats like Sa Re Ga Ma Pa, Dance India Dance, and India’s Best Dramebaaz. These properties have not only emerged as immensely...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/02/12_0.jpg?itok=A4uwK8Wj
Docflix – a cure for the infodemic plaguing the medical fraternity?

Leading pharma company Mankind Pharma has launched an OTT platform called Docflix. Docflix doesn't target the common masses but only doctors, paramedics and aspiring doctors.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/shyam-steel.jpg?itok=H_vkGhLL
Shyam Steel ropes in Virat Kohli & Anushka Sharma for its new TVC launch

Producers and manufacturers of primary TMT Bars, Shyam Steel launched its new TVC campaign featuring former captain of India national cricket team Virat Kohli and actor Anushka Sharma. The new TVC is the extension of Shyam Steel’s ‘Hamesha Ke Liye Strong’ campaign.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/olx-auto.jpg?itok=1jDgl0kj
OLX Autos launches its third ad film with Rohit Shetty

India’s leading player in the pre-owned automobile segment OLX Autos, along with Bollywood director Rohit Shetty and actor Sharman Joshi have released their third ad film titled “Ghoomti Hui Car” under the ‘Shetty ke Car-Naame’ campaign.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/wallmax.jpg?itok=ZRF0wqLU
JKCement WallMaxX rolls out 360-degree campaign

JKCement WallMaxX has launched a digital-first campaign. The company has taken a 360-degree approach to amplify the message, starting with a series of quirky and intent-driven films on social media.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/4.jpg?itok=CiJMciki
Leo Burnett wins PepsiCo India's creative mandate

PepsiCo India has selected Publicis Groupe agency Leo Burnett India as its creative partner to drive long-term growth and momentum across its foods and beverages portfolio. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/2.jpg?itok=wLfTPj8_
upGrad on-boards Rakesh Raju as director of brand marketing

Strengthening its leadership team, Asia’s higher Edtech major upGrad has announced the appointment of Rakesh Raju as the director of brand marketing.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/love-depot.jpg?itok=DKApd7rG
TTK Healthcare launches “Love Depot”; goes live with campaign #ThePleasureIsAllYours

TTK Healthcare launches all-new sexual pleasure e-superstore Love Depot. With the launch of LoveDepot.com, Indians can now have pleasure as they please – attractively packaged and discreetly delivered to their homes.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/cannes.jpg?itok=L7QfZ3vR
Cannes Lions 2022: Decoding Pixel Party’s award-winning campaign

A wholly independent Indian content and experience company and one of the key partners behind the ‘The Unfiltered History Tour’ campaign Pixel Party has created history at the Cannes Lions: The International Festival of Creativity.

MAM Media and Advertising Ad Campaigns