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PNB Housing Finance pushes online home loans in new spot

The digital-focused media campaign highlights benefits of new online home loan platform.

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NEW DELHI: PNB Housing Finance (PNBHFL) has launched a new campaign – Ek laddoo hamaare taraf se bhi kha lena – for its new digital home loan platform where customers can complete all home loan formalities online.

PNBHFL has developed a new-age technology platform that allows customers to fill their home loan applications online, upload documents, complete video-KYC etc while in the comfort and safety of their homes.

A creative film based on the EK laddoo hamaare taraf se bhi kha lena captures the essence of the company’s convenient and seamless home loan process. The campaign is targeted at aspiring homeowners with the promise of a ‘Safer, Faster and Easier’ home loan application-to-approval service.

PNBHFL MD and CEO Hardayal Prasad said, “We put customers at the heart of everything we do. The pandemic has prompted us to design innovative loan application process that prioritises the safety of our customers and employees and at the same time helps fulfil the dreams of millions of people to buy a home. The campaign showcases the seamless technology interface between PNBHFL and its customers, and the industry-best service options that are offered across home loan segment.”

PNB will also run the campaign across all digital platforms.

The ad film has been conceptualised by Daiko FHO.

The agency team consists of Shivanand Mohanty, Biraj Banerjee, Ankush Sharma, Gautam Bardhan, Sahib Wason, Tarun Chaudhry, Pran Nath Jan, Mani Misra. The production house behind the campaign is Cellor Door and Sourav Bangotra is executive producer, Rishav Rastogi is director and Arnol Fernandes is DOP.

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