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Piyush Jain to head media intelligence unit of Comniscient Group

MUMBAI: Comniscient Group, a non-advertising communications company, has appointed Piyush Jain to the position of Chief Executive Officer of Bluebytes News, a media intelligence and insight unit that helps brands improve communication performance and build reputation.

Piyush Jain has been associated with Bluebytes in the capacity of Business Head since 2007 and has helped the media research and analysis firm to grow.

Speaking on the appointment, Comniscient Group CEO N.Chandramouli said, "The Comniscient Group is built on entrepreneurial values and Piyush has a good combination of a healthy risk appetite with professional balance. Under his leadership, Bluebytes will be bringing out innovative products and services that will make life for the communication industry simpler."

Speaking on his appointment, Piyush Jain said, “The media research, monitoring and analysis industry in India has seen growth in double digits since the past five years and Blue Bytes News has been consistently outperforming the industry growth. Bluebytes is an innovation leader and in my new role as CEO, I intend to sharpen our ability to listen to the market and thus keep providing solutions that make life easy of our users.

"To sustain the growth momentum in our existing market of public relation and communication, we are getting more aggressive through well differentiated products. We are also introducing newer products to cater to the unrepresented markets of communication industry. Bluebytes will continuously focus on opportunities where we can tangibilize the intangible aspects of communication and thus help our users to measure, analyze and gain insights. ”

Piyush Jain is a B.E (Chemical) and has a Masters in Marketing Management from NMIMS. He has a unique mix of experience from manufacturing as well as service sector and has spent majority time in leadership roles managing sales, marketing and new product development.

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