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Pixel gets Rahul Dravid to show its importance in life

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MUMBAI: On the back of the successful launch of Pixel 2, Google has launched a new campaign featuring Indian cricketer Rahul Dravid. Conceptualised and executed by Lowe Lintas, Delhi, the three-minute film shows how seamlessly Pixel 2 blends with people’s lives.

Dravid, a cricketing legend and coach, was roped in by the brand to share his experience in the film. The personality traits of Rahul - dependable, honest, passionate, genuine and one with a smart cricketing brain are a perfect sync with the smartness and simplicity Pixel offers and the brand attributes of Google.

The story revolves around Dravid and his team who are in the picturesque location of Dharamshala for a match. On an off day, three of his proteges (Shreyas Iyer, Shardul Thakur and Mayank Dagar) decide to take the coach out in the city. The film captures the fun filled day in the life of the players, with Pixel being an integral part.

Google marketing director India and South East Asia Sapna Chadha says, "The range of features such as assistant, maps, search, camera clarity, unlimited storage through photos, etc that Google’s Pixel 2 offers addresses consumer pain points and finds ways to ease our lives. Like everything we do at Google, Pixel is about the user. It’s a belief in the awesome things consumers can do with the best tools we can give them. The new campaign highlights and exemplifies that in an engaging way."

With this influencer campaign, the brand aims to build premium credentials, create advocacy and affinity for Pixel 2 among the consumers.

Lowe Lintas regional president of creative North and East  Joy Mohanty adds, “It was interesting to see what lies on the other side of ‘The Wall - Rahul Dravid, the Coach’. We see him hang out with the new kids on the cricket block and he shows them a trick or two. Aided all along, of course, by his superbly smart Pixel 2.”

 

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