MUMBAI: Multi Screen Media‘s (MSM) English movie channel Pix has shifted its media mandate from OMD to MediaVest and Zoom Advertising.

Media Vest will handle television and radio while Zoom Advertising will look after print.

The reason behind having two agencies was to segregate the media planing business based on their expertise, said a channel spokesperson.

It has been learnt that seven agencies were in the fray.

MediaVest, Mumbai VP Dinesh Rathore said, "We intend to drive the channel to a leadership position in the English genre with our human experience strategy framework and hardnosed analytics, and thereby providing simple, real-time and meaningful solutions. We are excited to be working with the brand and believe that this partnership will translate into a success story for the brand."

Zoom Advertising proprietor Chirag R Barasia added, "We are excited in bagging their print AOR and media buying duties which is a challenge and an opportunity for us to connect them to wider print options. We are positive on our media buying capabilities and thus we will strive hard to ensure Pix achieves significant progress and success in their print portfolios. Similarly, Pix has given us a big boost to venture out in exploring and implementing other media opportunities for them and our other client."