Philips unveils its latest campaign #TenOnTenYou with Virat Kohli

Philips unveils its latest campaign #TenOnTenYou with Virat Kohli

The film talks about self-importance and confidence that people need to have within themselves.

Virat Kohli

Mumbai: With the influx of social media and the pressure laid on people to be presentable concerning societal benchmarks, millennials today tackle both physical and mental issues impacting their overall well-being. Keeping this thought in mind, Philips India has launched a new campaign called #TenOnTenYou with brand ambassador Virat Kohli.

The campaign video created by Philips takes you on a journey through the eyes of Kohli. It captures a day of his life starting from the stadium to his home. The focus of this video is to highlight how people around him are constantly judging him, shown through the analogy of holding up various scorecards.

The film parallelly puts into focus Philips BT3000's innovative product offering of Power Adapt Sensor which demonstrates how no matter what happens in life, the only score those matters is the one you give yourself. The vision for this video is to talk about self-importance and confidence that people need to have within themselves, as nothing beyond that matters.

“In life, we often face the pressure of living up to certain expectations and always are under the radar of being judged by the people around us, leaving little room for self-confidence. Through the latest campaign #TenOnTenYou, we hope to create awareness around how individuals need not adapt to the standards set by society but have a certain level of self-confidence coming from how they perceive themselves," said Philips Indian subcontinent head of personal health Vidyut Kaul. "This level of self-esteem can only come when they are vocal about their own needs and demands and look for a personalised experience. BT3000 series is Philips’ answer to all these desires of consumers to break free from the shackles of societal pressure. Have a journey for yourself, and an experience just like you wanted, which is exactly what our new product BT3000 offers which adapt to the hair density 125 times a second to give you the perfect trim and enables you to be the best version of yourself that works for you.”

The campaign breaks with a long-format digital film and extends to OTT (IPL on Hotstar) TV, outdoor, YouTube as well as social media influencer engagement.