MUMBAI: Philips India has appointed Ogilvy & Mather as creative agency for consumer lifestyle and lighting division following a multi-agency pitch.

The incumbent agency was DDB. The shift is a part of global realignment strategy of Philips India.

Confirming the development, Philips India head-marketing and VP-Indian Subcontinent Vivek Sharma said, "We have had a global creative pitch and we are glad to have O&M on board. O&M is global led creative agency and will look after our creatives for the two divisions from 1 January 2012. DDB Health and Lifestyle will continue to handle our healthcare business."

O&M group president -north and east, Sanjay Thapar added, "Phillips is a significant business for us and we are all excited to partner our client to grow the brand in India. The company has a great culture and we look forward to growing with them."

Carat looks after the media duties for Philips India.