MAM

Percept/H CEO Prabhakar Mundkur now also on the board of directors

MUMBAI: Percept/H has appointed its chief executive officer Prabhakar Mundkur as a member of its board of directors.

Percept/H is the flagship advertising agency of Percept Limited. It is a 50:50 joint venture between Percept (entertainment, media and communications group) and Hakuhodo Inc. (Japanese advertising agency). The agency‘s Key clientele includes- Hero Honda, DLF, Bharti, Beetel, MTNL and Canon.

Mundkur could not be a member of the board earlier despite being the CEO because of some provisions of the joint venture agreement.

Mundkur had joined Percept/H in January 2005 and was spearheading the agency‘s growth over the last eight years. He is credited for business wins like Canon, Toyota, Fedex, Ditto TV from Zee Digital, Sahara Force India F1 team.

He will continue to lead the agency‘s initiatives on key national businesses such as Toyota, Hero, Canon, Fedex and Sahara while he continues to oversee the company from a board perspective and steer the organisation to the next level, the agency said in a statement.

Mundkur has over two decades of experience in the industry. Prior to joining Percept/H, he had also worked with JWT, Euro RSCG and Everest Advertising.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/asci.jpg?itok=yr3spB-2
171 misleading ads withdrawn at the behest of ASCI

MUMBAI: In the month of February the Advertising Standards Council of India (ASCI) investigated complaints against 279 advertisements, of which 101 advertisements were promptly withdrawn by the advertisers on receipt of communication from ASCI. The independent Consumer Complaints Council (CCC) of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/stay.jpg?itok=8zfnwkIm
More than 300,000 viewers witnessed the launch of stayIN Alive – India’s dedicated foundation for performing artists

MUMBAI: stayIN aLIVE launched on 16 May 2020 with a tremendous start! Over 100 artists, 12 collectives and 300k viewers from across the globe came together to share experiences, engage with each other, and entertain with never seen performances and collaborations!

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/ice.jpg?itok=F_B0HMid
IceWarp CEO Pramod Sharda Takes 100% Pay Cut In Light Of COVID 19

The Corona Virus outbreak has pushed the entire world to witness a pandemic, circulating waves of panic across the globe. Due to uncertainty in business owing to the current scenario, businesses are slowing down bringing the growth of the economy to a halt. There has been a sudden slow-down of the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/wild.jpg?itok=woPQlzPr
Wildcraft gives New India’s defining anthem – ‘Hain Taiyyar Tum’, exhorting Indians to be Ready for Anything!

Today, when India & the world is grappling with fear and uncertainties, with Lockdown 4.0 coming to an end, the country is taking steps to live and adapt to the New Normal. This requires one to relook at our ways, our beliefs, our attitudes & while we do this, at Wildcraft we believe we...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/home_0.jpg?itok=5aMh-lww
Weekend Homes become a preferred real estate investment post COVID-19

During the two past months, most of us have been confined to our homes due to the nationwide lockdown declared in light of the COVID-19 crisis. Even while grappling with the possibility of a further extension or pondering over the graded lifting of the lockdown, one theme that keeps recurring...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/Amit%20Tripathi.jpg?itok=1WMgigCz
Brands and consumer sentiments during Covid2019

The Covid2019 pandemic is something that has affected the entire globe. Since the initial spread of the pandemic in India, the announcement of lockdown, and the scenario in the present day, consumer behaviour has undergone a drastic shift and driven purely by the changing emotions that this...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/Data%20protection.jpg?itok=HGWYY9uL
What you should know before pressing 'I Agree' button

NEW DELHI: 'Data is the new oil' is what we have been hearing for a long time now and observing how the marketing industry is relying on this pool of numbers to guess user behaviour, identify target consumers and customer-centric marketing campaigns. One mode of reaching out to prospective...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/Dabur.jpg?itok=Ui13obRZ
How Dabur realigned itself to manage Covid2019

NEW DELHI: Covid2019 came as a big disruptor for the marketing and advertising industry. All the brands, big or small, had to rework their strategies for the year, realign their spends, and work with a different approach to reach to the consumers.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/27/smartphone.jpg?itok=FN2-_1Bs
Indians prefer trendy features like AI camera while purchasing budget smartphone - itel survey

MUMBAI- AI camera remains to be the key aspect driving the purchasing decision of consumers buying budget smartphones, reveals the “Trend Survey by itel - What India Thinks About Smartphones” report. Thirty three per cent of consumers will consider this aspect, it highlighted. Other top features...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required