MUMBAI: Percept/H has won the creative mandate for Zee New Media’s OTT (over-the-top) TV distribution platform, Ditto TV, following a multi-agency pitch that took place in December last year.

The account size is estimated to be at around 150 million.

Percept/H chief growth officer Ayan Chakraborty confirmed the development to Indiantelevision.com.

Since it’s a new category, Chakraborty feels that the challenge will be to establish the category. “It also holds an opportunity to do cutting edge work for the client and establish the brand,” he said.

The agency has already started working on the account.