Percept creates new TVC for XXX Energy drink

Percept creates new TVC for XXX Energy drink

Percept

MUMBAI: Percept Pictures‘ Ad Films has created a new television commercial for XXX Energy Drink.

The XXX (Xperience Xtreme Xcitement) Energy Drink, a JMJ Group product, is high on life and is created for people who dare to venture into the unknown territory. 

The TVC, launched on 5 November, shall go on air across all mediums subsequently and is being shown in theatres. Percept brought out the Triple X attributes of this extraordinary drink through this 60-second. The ad was shot in Bangkok and features stunt team Baan Rig.

Said Percept Pictures chief production controller Priti Chawla, "The product lived up to its promise and working on the TVC was indeed extreme excitement. Best locations, casting from the world over and a stunt team like Baan Rig, Thailand topped the experience. We are already thinking of creating sequels to this film."

The ad executed by Percept Pictures was created in collaboration with director Marlon Rodrigues, music director Ram Sampath and cinematographer Kaka Tong.