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Pepsi signs Blackpink as its APAC brand ambassador

The band will be a part of its “Go all in for what you love” campaign

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NEW DELHI: Latching on to the growing K-pop craze gripping the region, Pepsi has recently named South Korean girl group Blackpink its brand ambassador for APAC. Pepsi will work with the popular group for its  "Go all in for what you love" campaign, which encourages GenZ to be bold and push the boundaries of possibility when it comes to pursuing their passion in life.

PepsiCo senior marketing director, Asia Pacific, Salman Butt said, “Blackpink perpetuates a uniquely youthful attitude and zest for life that perfectly embodies the Pepsi brand.”

Butt added that the group's story of grit, tenacity and resilience over the years to realise its dream is exactly the admirable traits that can resonate with the younger generation and inspire them to emulate their idols.

Blackpink and Pepsi have co-produced an ad and a 360-degree marketing campaign will launch alongside to raise brand awareness through various media platforms. At the same time, limited-edition products featuring Blackpink members will launch in all participating 7-11 outlets in Malaysia and Singapore.

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