Mumbai: The e-commerce furniture and home goods company, Pepperfry announced on Friday the appointment of Anand Batra as its chief financial officer (CFO). This is Batra’s second stint with Pepperfry, his first being a five-year stint during the early days of Pepperfry’s inception. In his role as CFO, Batra will spearhead the organisation’s corporate strategy, fundraising efforts, financial operations, legal and secretarial functions. His appointment is effective immediately and he will be based at the Pepperfry corporate office in Mumbai.

Batra is a seasoned finance professional with more than a decade of experience in venture capital, business management, financial planning and operations, fundraising, strategy, and investment banking.

Before joining Pepperfry, Batra worked as executive director at Z3Partners, a leading tech and digital fund, where he was involved with the fund’s investments in Dealshare, Shipsy, Gramophone and Cyfirma. Earlier, Batra was a principal in the investing team at IvyCap Ventures, focusing on early-stage investments in Indian consumer and technology-enabled businesses.

Before starting his career as an investor, Batra headed up category management for the home goods business at Pepperfry. During this stint, Batra transformed the home business unit economics while maintaining high levels of customer experience. Batra headed up the financial planning and strategy function at Pepperfry, where he led fundraising efforts, apart from helping shape the company’s omnichannel strategy and launching business categories.

A graduate of the London School of Economics and Narsee Monjee College, Mumbai, Batra started his career as an investment banker at Lazard and Avendus Capital in India.

Pepperfry co-founder & CEO Ambareesh Murty said, “We are thrilled to welcome Anand back home. His contributions during Pepperfry’s formative years were invaluable and had helped steer our business through several transformational changes. I am a fan of his wide world view and look forward to working with him to chart Pepperfry’s future through India’s rapidly evolving digital and retail landscape.”

“It gives me great delight to rejoin the Pepperfry family. The company is a differentiated brand in the e-commerce space and has undisputedly built a community-based platform defining home and living. In its decade long journey, Pepperfry has shown all the makings of a strong consumer brand. I look forward to working closely with the team to drive the next phase of growth,” said Anand Batra.