Mumbai: Menstrual Hygiene is still taboo in India, and as per a 2014 UNICEF report in Tamil Nadu, 79 per cent girls and women were unexposed to hygienic menstrual practices. The unhygienic prevalence stood at 66 per cent in Uttar Pradesh, 56 per cent in Rajasthan and 51 per cent in West Bengal.

This menstrual hygiene day, Pee Safe launched a Pass the Cup campaign to overcome this challenge and highlight the importance of good menstrual hygiene using menstrual cups, which are also economical and environment friendly.

Celebrities and influencers like Kritika Kamra, Krystle D’souza, Shibani Dandekar, Nusrat Jahan, Shreya Sanghi, Muskan, Lavisha Kalra, Vinni Jain, and many others were seen as they passed the menstrual cup (metaphoric reference to Christianity) to each other to help raise awareness about safe menstrual hygiene and the practical utility of using these toiletries.

Pee Safe founder Vikas Bagaria said, “Menstruators bleed for five days every month and deserve to be safe, whether under a lockdown or not. They have a right to know about the sustainable options available to them.”

Pee Safe has advocated the cause of personal hygiene since 2013. Over the years, the brand has created its market leadership in various product segments and developed goodwill and trust amongst its consumer base. Since its inception, the brand diversified into products including biodegradable sanitary pads, organic cotton tampons, reusable menstrual cups, panty liners, natural intimate washes, wipes, and sweat pads for both men and women, besides pollution safe anti-pollution dust masks.