Report on Shemaroo

Paying tribute to Gandhi Logically AI launches #SwachhPhoneCampaign to curb the growing menace of 'fake news'

October 2, 2019: Going the Gandhian way, Logically, the artificial intelligence (AI) powered Technology Company that detects ‘fake news’, logical fallacy, inaccuracies, and bias recently launched the #SwacchPhone campaign. The campaign encourages Netizens to #ThinkLogically, clear the 'fake news' on their phones, which pollutes their minds and leads to a divisive society.

The company does not only aim to create awareness about rising ‘fake news’ but will also layout specific proven techniques to mitigate the risks of misinformation and disinformation campaigns. 
As a result, Logically AI is organizing workshops for journalists and mass media students across the country.In just three days the company has already trained circa 300 students in St Xaviers College, Wilson College and School of Broadcast and Communication Mumbai. The company aims to vaccinate people against “fake news” by empowering them with tools to combat “fake news”.

Speaking on the occasion, Lyric Jain, Founder, and CEO of Logically said “While there are risks of using technology and AI to combat misinformation, there are greater risks in not doing so. It is equivalent of bringing a knife to a gunfight because bad actors in the current fake information warfare are equipped with extremely sophisticated technologies”

He further added, “Today, fake news on social media platforms is killing hundreds. The same technology that created the problem also has the potential to solve the problem. So Logically believes the most sensible option is to use Extended Intelligence - a combination of HI (Human Interference) and AI (Artificial Intelligence) to solve this issue. By following the human in loop methodology also means building defense teams across the country, who are equipped with the know-how of combatting fake news”.

The on ground campaign gives a digital twist to the Gandhian principle of cleanliness and is encouraging netizens to clean up their phones of the “fake news” junk in order to have a clean and healthy mind. 

The company with offices in UK and India recently launched its flagship product, the Logically app. A destination for news consumption, discussion, and verification. The company is also actively expanding its operations in India.

After witnessing the breakdown in civic and political discourse during the Brexit debate and the 2016 presidential election in the US, Logically was conceived by 22-year old Cambridge and MIT graduate Lyric Jain. 

Adding a layer of credibility to the internet to battle misinformation, the Logically platform acts as a real-time, user-friendly filter ensuring users can quickly consume information that is fair, authentic, credible and trusted (FACT). For the next few years, Logically aims to generalize AI models and continue to grow its fact-checking team to make sure they’re valid and impactful in broad use cases across geographies such as India, US, and UK.  
This will enable Logically, to continue and build on its work to support democracies, build partnerships with government, media and content platforms

Latest Reads
#NekiHiDariya: Tata Motors celebrates goodness this Ramadan

Tata Motors has rolled out a new campaign for the holy month of Ramadan. Named Celebrating Goodness with Tata Motors, the commercial endeavours to instil optimism and provide solace during the challenging pandemic times. 

MAM Marketing MAM
Vigor Media bags PR mandate for Dubai-based Danube Group

Vigor Media Worldwide has bagged the PR mandate of diversified business conglomerate Danube Group. The role of Vigor Media Worldwide will be to build a strategic communication framework for the Dubai-based client and strengthen its leadership positioning in the industry.

MAM Marketing MAM
Beetel ropes in R Ashwin as its brand ambassador

Beetel and its accessory brand FLiX have roped in Indian cricketer Ravichandran Ashwin as brand ambassador. Ashwin will endorse the company’s products and services through advertising campaigns and several other promotional programmes.

MAM Marketing Brands
Why TV remains the preferred mode of advertising for brands

Cord-cutting may be a thing in the west, but in India, television still rules the roost when it comes to at-home entertainment. Consequently, there’s a tremendous amount of money spent on TV content and advertising on the medium.

MAM Marketing MAM
Pallavi Singh exits BMW India, takes a sabbatical

MUMBAI: BMW India marketing head Pallavi Singh has stepped down from her role. Singh took to professional networking platform LinkedIn to break the news. In the post, she stated that she will be on a sabbatical for the next year or so and will be focusing more on driving impact projects and...

MAM Media and Advertising People
Shraddha Kapoor signs on as Power Gummies brand ambassador

NEW DELHI: Dietary supplement brand Power Gummies has roped actor Shraddha Kapoor as its brand ambassador. The Stree star will be now featured majorly on the company's hair & nails vitamin gummies advertisements.  With this association, the brand aims to bring forth its vision amongst...

MAM Marketing Brands
Vishal Chinchankar tapped as CEO of Madison’s Digital & Media Ultra units

MUMBAI: Madison Media has promoted its chief digital officer Vishal Chinchankar to CEO at Madison Digital and Madison Media Ultra. Chinchankar has been involved in shaping the digital arm of Madison Digital since his appointment at Madison Media in 2017. In addition, he has also been given the...

MAM Media and Advertising People
Bhima Jewellers breaks stereotypes with its 'Pure as Love' campaign

MUMBAI: What is it like to be trapped in a body that you feel does not belong to you? To have your own inner and outer selves conflict with each other? And if that were not enough, to have the society look at you as a queer. These are emotions and thought processes that transgender persons and...

MAM Media and Advertising Ad Campaigns
How Nestle Milkybar is bringing ‘Wonders of Ocean’ to kids in their homes

NEW DELHI: For kids, the last year was pretty desultory – stuck at home, no school to attend, no exciting outdoor activities to partake of. Things had been looking up, only for Covid to come knocking again – once again depriving the little ones of the endless possibilities and adventures that the...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required