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Patanjali to partner e-tailers to boost sales

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MUMBAI: In its most recent move to provide a fillip to sales, Baba Ramdev-led Patanjali Ayurved is likely to partner with eight leading e-tailers and aggregators to give a big push to online sales of its swadeshi range of fast-moving consumer goods (FMCG) products. Some of Patanjali's products are already available on several online platforms through various other sellers but this would allow the Haridwar-based firm to systematically place its range of products, said a company official.

The Haridwar-based company is expected to enter into agreements this month with major online retailers such as Amazon, Flipkart, Paytm Mall, 1MG, Big Basket, Grofers, Shopclues and Snapdeal, a step through which its range of products will be available on various online platforms.

Patanjali will be organising a function on 16 January where representatives of all the online companies are expected to attend it along with Ramdev and the company’s MD Acharya Balkrishna.

Patanjali spokesperson S K Tijarawala said, “We are now going into it in a massive way. Now, we would have an organised and systematic agreement with the players to place our all product online, so that it could reach to customers to the end point.”

These partnerships with e-tailers will be in addition to its own portal patanjaliayurved.net, wherein the company is already selling its products online. "This would change the scenario of whole FMCG trade through online. Through this arrangement, Patanjali's product could be served across the globe,” he added. 

However, he refused to share further details and arrangements with the online retailers.

Recently, Patanjali had forayed into kids and adult diapers and affordable sanitary napkins segments. Last month, it had also announced venturing into solar equipment manufacturing. Besides the FMCG segment, Patanjali is present in other sectors such as education and healthcare. In 2016-17, it had crossed a turnover of Rs 10,500 crore and aims a two-fold growth this fiscal.

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