Panasonic releases #PlayForABetterWorld campaign ahead of Children’s Day

Panasonic releases #PlayForABetterWorld campaign ahead of Children’s Day

Invites consumers to play a game of building blocks to generate funds for underprivileged children

Panasonic

New Delhi: Panasonic India has evoked the spirit of playful childhood and compassion with the launch of its #PlayForABetterWorld campaign marking this year’s Children’s Day.

Recent studies showed that around 1.2 lakh children lost their primary/secondary caregivers in the past year due to unprecedented times. #PlayForABetterWorld campaign is an endeavor to help build a better tomorrow for the underprivileged children, the company said on Wednesday.

Centered around building a comfortable environment for children, the latest campaign invites consumers to play a simple game of building blocks to generate a score of one million. Upon reaching the goal through collective efforts, Panasonic India said it will donate an entire range of appliances to non-profit organisations like Salaam Balak Trust, Khushi, and SOS Children’s Villages India, working towards child welfare. The building blocks game is LIVE starting 9 November till 19 November 2021.

Panasonic India divisional head of consumer sales Fumiyasu Fujimori said, “As a brand, our products are designed to make lives better while creating a better world for every member of the society. Children are a treasure of society and through this campaign, we aim to support underprivileged children with a more comfortable living and growing environment. We hope that our wide range of appliances will contribute to their childhood with comfort, care, and compassion.”

Panasonic India head-brand and marketing Shirish Agarwal said, “Panasonic stands by the philosophy of creating a better life and a better world, and our campaign #PlayForABetterWorld is an extension of the same. Through this campaign, we are using the power of play/ gaming for social good and encouraging consumers to be a part of this collective effort to help build a better future for underprivileged children, this Children’s Day.”