MAM

Panasonic Life Solutions India unveils new brand campaign, "Naye India KeBadte Load KeLiye" for Switches

Panasonic

Mumbai: Leading manufacturer of electrical construction materials, Panasonic Life Solutions, formerly known as Anchor Electricals pvtltd, has announced its marketing plan to deepen its engagement in the evolving and growing consumer electrical segment in India and has launched its new campaign “Naye India KeBadhte Load KeLiye” for the category of Switches.

The new ad campaign features the story of social media-savvy consumer who aspires to go viral by creating and sharing quirky moments through the posts. The theme features Panasonic Life Solutions latest technology to meet new age India’s growing demand for electrical appliances with an aim to become consistently better by offering distinct range of products with superior quality and innovative solutions.

Conceptualized by Leo Burnett, the route for the TVC is built on the insight that today’s generation is often socially pre-emptive and establishes how an electrical switch can fast track a consumer’s chance to become famous on social media. The campaign’s TVC plays on the widespread selection of switches that Panasonic Life Solution offers, mapping it to the increasing requirements of every consumer in India. It further establishes a relationship between a human being and an electrical switch through a thrilling and creative way to go viral on the internet.

Using Panasonic’s latest technology, Anchor has been constantly designing products that offer a unique blend of stylish look textured with different finishes and sleek plate designs that boast a higher aesthetic appeal and safety features, making it a perfect fit for modern Indian homes. In the wiring devices segment, the company at present ranks no. 1 and holds over 38% market share.

Product Specifications:

Over half a century, Anchor has managed to capture the minds of every customer in India. Anchor switches are aesthetically designed with a combination of elegance and sophistication. Built from the best metal insert plate, new switches surpasses to deliver excellent performance, top notch quality, robust functionality, flame retardant property and enhanced safety. The specially textured surface with super glossy finish and sleek plate design makes it blend virtually with any home décor. The switches are supported by cutting-edge Toggle-Type Technology, which facilitates ease, and comfort in operating the switches.

Talking about the new ad campaign, Mr. Vivek Sharma, Managing Director, Panasonic Life Solutions said, “We aim to deliver products that surpass the consumer expectations and fulfil the growing demands of new India. With the new ad campaign, “Naye India KeBadhte Load KeLiye”, we wanted to highlight how we understand the sentiments and desires of today’s consumers and how we can be a part of their aspirations. We hope to extend our consumer base and tap newer markets with this campaign, thereby increasing market share in the wiring devices (switches) category.”

Speaking about the campaign Vikram Pandey (Spiky), National Creative Director Leo Burnett India says “Since the plot was about a guy desperately wanting to go viral on the internet, we decided to cast a social media influencer famous for his acts on the internet. An interactive integrated campaign will take the premise forward to connect with the audience on all platforms.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/poonam.jpg?itok=xLB-h3QA
IndiaFirst Life elevates Dr. Poonam Tandon as the Chief Investment Officer

IndiaFirst Life Insurance Company Limited (IndiaFirst Life), promoted by Bank of Baroda (BoB) and Union Bank of India (UBI), announced the elevation of Dr. Poonam Tandon as the firm’s Chief Investment Officer (CIO), effective August 1, 2020. As one of the earliest members of IndiaFirst Life, Poonam...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/gemunu_1.jpg?itok=sW4zB71T
Gemini Sunflower Oil's at-home Ganesh Chaturthi campaign

MUMBAI: With festive season coming up, people are gearing up to celebrate the Ganpati Chaturthi, for the first time, in the era of the COVID2019. While pandemic threatens to be a dampener on the celebrations, Gemini® Sunflower Oil is looking to keep the festive spirit alive through its ‘Iss Saal...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/nestlr.jpg?itok=ViEziAbC
Nestlé’s new campaign aims to brew energy and positivity

NEW DELHI: Nestlè India's coffee brand NESCAFÉ has come up with a new campaign called, ‘Karne se hee hona hai,’ for the coffee lovers across the country. The existing environment, with its uncertainties, has shown that life is full of opportunities and surprises for those who wish to find them....

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/bhavesh.jpg?itok=ERbjUaGB
Paytm appoints Bhavesh Gupta as SVP & CEO of lending business

NEW DELHI: India's homegrown financial services platform Paytm today announced the appointment of Bhavesh Gupta, as chief executive officer of the company's lending business. Gupta will develop and expand Paytm's lending services to strengthen the company’s vision of financial inclusion for 500...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/karan.jpg?itok=DYqLQ_PG
MediaMonks India hires Karan Amin as creative director

NEW DELHI: MediaMonks, the content practice of S4Capital plc (SFOR.L), has hired Karan Amin as creative director, India. Operating from MediaMonks’ Delhi office, his role will be critical in guiding and transitioning brands’ digital journey. 

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/anupam_bokey_5.jpg?itok=-1dcSUWT
Allied Blenders & Distillers appoints Anupam Bokey as CMO

NEW DELHI: Allied Blenders & Distillers (ABD) has appointed Anupam Bokey as the new chief marketing officer (CMO). Bikram Basu, who was COO of the company has resigned after five and a half years.   Bokey will be responsible for leading marketing strategy and brand growth. Prior to this, he was...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/brands-onam.jpg?itok=eESGl6ZL
Brands need to motivate consumers to buy during Onam

MUMBAI: As Kerala preps itself for Onam celebrations, brands are trying to recoup some of the profits that had been forsaken because of pandemic. 

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/virtual_conclave.jpg?itok=8hx4sb8C
Market sentiments, ad volumes to go up with Onam

NEW DELHI:  Indiantelevision.com’s marquee virtual conclave exploring the scope of growth in Kerala ad market during the upcoming festive season, starting Onam, “The Comeback of Kerala: Onam Returns” wrapped up Wednesday noon with an impressive lineup of speakers sharing their deep insights into...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/gemini.jpg?itok=K8uoAtLo
Gemini® Sunflower Oil launches #MaskBanaoMovement encouraging consumers to create and contribute homemade masks for the community

As India navigates the COVID-19 pandemic and with the economy opening up, local citizens wearing masks has become an essential part of their daily lives. Gemini® Sunflower Oil, the flagship brand of Cargill’s oils business in India and Maharashtra’s leading cooking oil brand has launched #...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories

* indicates required