MAM

Outbrain appoints SVG Media as sales partner

MUMBAI: Outbrain, the leading global discovery platform, has announced that it has entered into a sales partnership in India with SVG Media- India’s largest Digital Media Company, recently acquired by Dentsu Aegis Network.

SVG Media, soon to be known as SVG Columbus, has been appointed as the official Sales Partner in India for Outbrain. It will help the company to continue to grow its presence and strengthen its foundation in India, allowing Outbrain to further penetrate the market.

SVG Media will allocate a workforce of over 10 digital experts across offices in Delhi, Mumbai and Bangalore and will support Outbrain in working with brands all over the country. Since its launch in early 2014, Outbrain has experienced massive growth in India, and the partnership will further strengthen its presence in the market at a time when the company is more than ever advancing its product and services to provide something truly valuable for its clients.

“Since entering the market in 2014, India has proven to be a market with huge potential for Outbrain and we’ve observed tremendous growth over the past few years,” said Outbrain HoD - APAC Chris Mockford.

Outbrain sales director for India Neeraj Singhal commented: “Outbrain continues to be the medium of choice for brands across all industry sectors that wish to reach relevant audiences in India. Through this partnership with SVG Media we will be able to serve our clients, as well as better deploy our technology, tools, proprietary analytics and insight capabilities.”

Komli SVP Akshay Mathur said, “SVG brings unparalleled understanding of the Indian market and execution capabilities. This is the reason why majority of the world’s leading companies are choosing us for setting up their India business. We are delighted to partner with Outbrain and look forward to supporting them in building their India business.”

SVG Media CEO Anurag Gupta commented, “We’re incredibly excited about the potential for this new partnership. Outbrain’s superb reputation is entirely in-sync with the reputation that SVG Media has worked so hard to create in India.” He added: “SVG Media works with almost all the leading brands in India and we look forward to bringing them on Outbrain’s unique discovery solution”.

Over the last six years, SVG Media has been the India market entry partner for the leading Internet brands, including Facebook, Twitter, OLX, LinkedIn, Zynga and others. These companies have chosen SVG Media because of its unmatched understanding of India's emerging digital advertising market. The company has also contributed aggregate revenues of $2 billion to its international partners.

Outbrain continues to advance Discovery in Asia and has spent the past five years on the ground educating the market and building the largest network of premium sites for discovery. The continued expansion of the company significantly increases the marketer’s ability to build audiences and drive discovery for their brands.

Outbrain’s growing reach combines local premium publications, such as the Indian Express, The Hindu, Moneycontrol, Business Standard and ESPNcricinfo, in addition to global sites like CNN, ESPN, Time Inc. and BBC. Worldwide, it serves over 250 billion recommendations per month and reaches in the region of a billion users every month across the globe.

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