MAM

OOYALA JOINS SRT ALLIANCE

New Industry Partnership Commits to Driving Adoption of SRT (Secure Reliable Transport) Protocol f

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/11/15/ooyala.jpg?itok=xwb_1T8s

MUMBAI: Ooyala today announced that it has joined the SRT Alliance, a collaboration to continuously develop the SRT (Secure Reliable Transport) protocol and technology stack for low-latency video streaming across any network. Ooyala will fully support the SRT Open Source Project helping drive greater access and adoption of the SRT protocol to improve digital video delivery and video workflows around the world.

SRT is an open source video transport protocol that enables the delivery of high-quality and secure low-latency video across the public internet. SRT optimizes streaming performance across unpredictable networks with secure streams and easy firewall traversal, in order to bring the best-quality live video over even the worst-quality networks. SRT accounts for packet loss, jitter, and fluctuating bandwidth, maintaining the integrity and quality of a video stream.

“Ooyala fully supports the SRT Alliance’s goals; we are all about driving innovation and collaboration to overcome the challenges to achieving consistently low-latency video streaming,” said Belsasar Lepe, Ooyala founder and CTO. “Providing the best digital video experience is a major part of our mission, and we’re fully committed to delivering just that – reliable video quality unfettered by latency issues, stuttering and dropouts. This industry-wide collaboration is a key step in giving viewers TV-grade performance, with the added benefits unique to online.”

With more than 170 members including Ooyala, a leading provider of OTT, content production and digital distribution solutions, the SRT Alliance works collaboratively to increase industry-wide awareness and adoption of SRT as a common standard for low-latency video transport over the internet.

"Ooyala is a trusted partner and recognized leader in the broadcast industry for quality OTT video delivery,” said Sylvio Jelovcich. “We are more than excited to have Ooyala involved, which will ultimately create even broader support, enthusiasm and adoption of SRT in the future.”

SRT, open source, royalty free and available to everyone on GitHub, is the fastest growing video streaming movement. SRT has the support of VideoLAN’s VLC, Wireshark, FFmpeg, and the GStreamer open source projects in addition to the growing commercial support of the SRT Alliance member companies.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/24/har.jpg?itok=boSTihHQ
Movie producers spend 35% of marketing budgets online

Long gone are the days when people decided to go for the movies based on the life-size posters of their favourite ‘stars’ acting in them or watching 90-second long trailers on television. Today, the buzz around a movie starts even before it goes on the floor, all thanks to the ‘good friend’ social...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/dentsuu.jpg?itok=3PLULrzp
Dentsu Impact bags digital mandate for HT Media's Radio Biz

MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network, has added another new mandate to its recently established Social Media Division, Dentsu Impact Digital. The agency has been awarded the digital mandate for all 3 radio businesses of the HT Media Group -  Fever FM, Radio Nasha and...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/nivia.jpg?itok=r-qnHO9E
NIVEA launches Hand Cream with a new festive campaign

MUMBAI: With the festival of lights around the corner, many people go out of their way to take care of themselves in order to look and feel their best. While everyone is busy prepping themselves from head to toe, one of the busiest parts of the body - our hands are often neglected. Keeping the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/nykaa.jpg?itok=KN8cIdrm
Katrina Kaif launches kay beauty in partnership with Nykaa

MUMBAI: Bollywood actor Katrina Kaif launched her beauty brand Kay Beauty, in partnership with India’s largest beauty retailer, Nykaa, in an unprecedented pan-India launch across 50 Nykaa stores and on the Nykaa website and app. Kay Beauty is created by Katrina with a vision to deliver high-...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/mg.jpg?itok=0VBUqAKi
Benedict Cumberbatch to endorse MG Motor India’s upcoming electric car: the MG ZS EV

MUMBAI: MG (Morris Garages) Motor India today announced Benedict Cumberbatch as the face and ambassador for their upcoming Electric Car “MG ZS EV” in India. The announcement comes as a further extension of the ongoing association between two British icons.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/philup.jpg?itok=3aifjDuk
Philips India launches CSR campaign ‘HarSaansMeinZindagi’ to promote awareness on Childhood Pneumonia in India

MUMBAI: Philips India, a subsidiary of Royal Philips, Netherlands and a leader in health technology today launched ‘HarSaansMeinZindagi’, a CSR campaign to increase awareness around childhood pneumonia in India. The aim of this campaign is to reach parents, family and caregivers and sensitise them...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/kalyan.jpg?itok=d2ANW7XJ
Kalyan Jewellers lights up digital media with Diwali campaign

MUMBAI: Kalyan Jewellers, one of India’s largest and most preferred jewellery brand has launched its all new digital campaign for the festive Diwali season. The campaign ‘Dil Roshan Toh Diwali Roshan’ features Kalyan Jewellers’ global brand ambassador and Bollywood star Katrina Kaif with the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/santoor.jpg?itok=JhXIZLZC
This Diwali, Santoor Gold encourages all to start their festivities with ‘#MyDiwaliRitual’ campaign

MUMBAI: Capturing the essence of Abhyanga Snan, also known as Holy Bath – a significant Diwali ritual followed across Maharashtra, Santoor Gold, a premium soap from the Santoor family launched a new TVC campaign.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/amazon.jpg?itok=vkjEfF7N
Amazon.in launches Storyboxes to take seller stories closer to customers

MUMBAI: If you shopped during Amazon’s Great Indian Festival, chances are you discovered something unusual on your delivery box. Amazon customers have started receiving their orders in boxes that tell stories- stories of transformation and success of small and medium businesses thriving on Amazon....

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories