MUMBAI: In a move that highlights its commitment towards the advancement of the Indian affiliate marketing industry, Admitad India has recently hosted Admitad Expert India 2019. Organised at ITC Welcome Hotel in Bangalore on 26th July, the second edition of the acclaimed international business conference saw several prominent names from the digital marketing, affiliate, advertising and publisher communities in attendance.
Through this event, Admitad India brought together key stakeholders in the affiliate marketing space to hold insightful discussions about industry best practices and success stories. Several leading industry veterans spoke at Admitad Expert India 2019, including Rahul T (CMO – Spoyl), Shreyansh Modi (Head of Affiliate & Alliances – Flipkart), Sri Krishna (VP & General Manager – InMobi), and Ravi Bansal (Head, Online Business – JBL India), Prateek Kumar (E-commerce Head – Manyavar), and many others.
Top e-commerce platforms such as Zivame, Medlife, Zoomcar, Arvind Brands, Manyavar, Flipkart, and many others were also present at the event, which was supported by Brew House, PaisaWapas.com, CashKaro.com and IGP.com.
In her welcome address, Neha Kulwal (CEO – Admitad India) highlighted new trends, opportunities, and latest market developments in the affiliate marketing domain. She further spoke about the other business division of Admitad, such as Admitad Invest and Admitad Academy, and how they can strengthen the Indian affiliate marketing industry at large by empowering all stakeholders. The event also saw influencers and top digital marketing experts share their insights about the dynamics of the affiliate industry and the best practices.
Neha Kulwal, CEO – Admitad India, said, “As a unique platform that brings together domain leaders to map the current and future industry landscape, Admitad Expert India is the event for affiliate marketing professionals in the country. The latest conference builds on the impressive reception to our inaugural event conducted last year. We are delighted with the response and the conversations that we have ignited about the role of technology in the modern affiliate marketing value chain.”
Admitad Expert India 2019 underlined how technology can help publishers and advertisers maximize the value of their affiliate associations. It also discussed affiliate marketing’s ever-evolving role in the e-commerce value chain and how tech-led solutions can significantly accelerate the growth of the two interlinked industries. Further, the event provided participants with the rare opportunity of interacting face-to-face with industry leaders and top brands who have been leveraging the power of affiliate marketing to increase their business.
Ravi Bansal, India – Head, Online Business - JBL, said, “I strongly feel there should be more events like Admitad Expert. It gives an opportunity to publishers, networks, and advertisers to come together and not only discuss current challenges but also talk about future opportunities. Advertisers need to think beyond just Google and social media, as affiliates are the strongest medium of consumer outreach for brand campaigns where ROI is a key factor. With the number of influencers across channels registering immense growth, affiliate networks such as Admitad are becoming crucial to manage ROI, tracking, attribution, and inventory management for both publishers and advertisers. The event has successfully initiated engaging discussions around these topics and added value for all attendees.”
Rahul T, CMO – Spoyl, said, “Admitad is the right partner when it comes to understanding the business requirement and delivering above and beyond the mandate. Affiliates hold a prominent share of our online transactions. We have integrated with Branch to support mobile sales attribution and look forward to growing our affiliate channel and setting up more affiliate programs through Admitad.”
Gaurav Dahake, Founder - Buyhatke, said, “It was an absolute pleasure to speak at Admitad Expert 2019. The event was very well organised and the in-depth information about performance marketing shared here was quite informative. It was heartening to be a part of conversations about how the approach to affiliate marketing in India needs to evolve and adapt tech-led solutions for better attribution check and reliability. Marketing is an iterative process which requires everyone’s contribution to be acknowledged and rewarded, and affiliate networks such as Admitad India are working towards enabling such a cohesive digital marketing ecosystem.”
Admitad Expert India 2019 was attended by over 150 participants and 20 keynote speakers, including several domain-leading companies. By driving unique value for each participant attending the conference, Admitad Expert India 2019 has further built on the stellar success of the previous year’s edition.
