One Take Media Co strikes strategic deal with iflix

MUMBAI: Kid animation content creator and distributor One Take Media Co  has done a deal with over the top (OTT) service iflix, Malaysia to launch a their premium kids animated movies and series on iflix platform. The content list includes most popular tv series like Nori, Simba - The Lion King , The Legend of Snow White and many more.

One Take Media Co (OTMC) is one of leaders in providing SVOD, AVOD, VAS to DTH, Telecom,OTT and Cable industries in India , Nepal, Dubai, US & UK. Services include Hollywood Movies, Hollywood Movies dubbed in Hindi, Kids animated content, Celebrity based Cooking shows and Korean tv series.

iflix is the world’s leading entertainment  OTT service for emerging markets, offering users unlimited access to thousands of TV shows, movies and more. Iflix subscriptions allow users to access the service on up to five devices, including smartphone, laptop, tablet and television sets.The deal will see OTMC’s premium content featuring on both iflixVIP, the platform’s traditional Subscription Video on Demand tier, and iflixFREE, the platform’s ad-supported tier, in  SAARC countries.

Kids genre is 4th largest genre in India after GEC and Movie genres.  Kids genre viewership has grown from 30% in last few years and growth in Kids viewership corresponds to 27% growth of overall TV Universe.  Kids are the single largest TV Audience amongst all the Age Groups.  The share of Cartoons/Animation in total kids Viewership has jumped to 89% from previously 71%.

This comes as no surprise when you consider the opportunity children's content presents. Children make up a sizeable audience, and consequently can open up new revenue streams for SVOD players that have previously ignored this demographic. After all, if kids are the future, they are also the future viewers. With this shift to digital viewing, we've seen a wave of specialist kids OTT companies launching with the hope of attracting younger audiences by offering unique content and innovative product features. As a result, competition for eyeballs amongst providers is fierce, and it's now more important than ever for rivals to push the limits of the traditional streaming service in order to stand out from the crowd.

Today's kids are "content conscious." They are experts at finding content that is unique, original, and entertaining, and they will reject anything that isn't in line with what they want to watch. The key to standing out against competition and developing lasting relationships with viewers is to offer something that they can't find anywhere else. Variety is also important when it comes to attracting the attention of a younger crowd. The sheer amount of content available means kids today have far more diverse tastes. 

One Take Media Co, Director, Shamoly Khera said “Kids are increasingly becoming smarter; hence, there is a need for high-quality, informative, educative and entertaining content for kids .We are very happy to partner  with Iflix to bring our premium kids content to more viewers in the region. Iflix’s geographical reach will help to further extend our entertainment footprint in Asia. We look forward to building on this association.”

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