Mumbai: One Impression, a global influencer marketing platform, has raised $10M in Series A funding led by South Korean gaming major KRAFTON Inc. In the last round of seed funding in January 2022, the company raised $1M from top angel investors such as Lenskart founder Peeyush Bansal, People Group CEO Anupam Mittal, and celebrities such as Olympian Neeraj Chopra, Comedian Zakir Khan amongst others. One Impression, founded by the brother duo - Apaksh Gupta and Jivesh Gupta - aims to democratise the influencer marketing economy by creating a full-stack platform helping businesses plan and drive their influencer campaigns at scale.
The company will utilise this investment to expand its offerings, accelerate product development, and grow its presence in international markets, starting with Southeast Asia and the UAE. With this investment, this company’s goal is to reach $40M in ARR by 2024. The platform already transacts with tens of thousands of creators ranging from top celebrities to nano influencers generating over 100,000 content pieces for over 500 brands in over ten languages.
Talking about the investment, the founder & CEO of One Impression, Apaksh Gupta, said that “We truly believe that technology will bring the next phase of growth for the creator ecosystem. We are thrilled to join hands with KRAFTON in our growth journey. We believe that this partnership will help us accelerate our mission of being the global flag bearer of the creator economy. The ecosystem currently lacks a structured platform and our products will enable speed, scale, science, and reliability for all stakeholders in the industry, helping unlock the true power of this industry.”
CEO of KRAFTON Inc. India, Sean Hyunil Sohn said, “The creator ecosystem is at the cusp of a revolution. It holds massive untapped potential, and we believe that One Impression is rightly positioned to be a global leader of the influencer industry. One Impression has an ambitious vision for space, and we are delighted to support them in their journey.” He further commented, “At KRAFTON, we are committed to the Indian market and see tremendous potential here. We have invested around $100M in various Indian Start-ups since 2021. And our investment in One Impression is a step towards augmenting this ecosystem and creating opportunities of growth”.
