Mumbai: India’s leading media and entertainment agency, OML Entertainment, has announced the elevation of Tusharr Kumar as its chief operating officer. He will report to OML Entertainment CEO Gunjan Arya and be working closely with her across various businesses at OML, spanning content, creative, technology and talent.
OML Entertainment is an original content and culture marketing firm that operates in more than 20 countries. OML’s Branded Content business alone will hit 350cr this year. With two decades of driving cultural impact, strongly rooted in fields of artist management, content production and building global brand solutions, OML’s upturn will now be furthered by Kumar. In his previous roles at OML, he has led marketing for OML-owned IPs. Most recently, he has played a significant role in building and driving the digital-creative agency business across Asia, Eastern Europe, the Middle East and Africa.
Shaping a unique career path over the last 13 years across marketing, Kumar has worked in several organisations which span across FMCG, automotive and the new-media industry. Traversing through key marketing, leadership and brand roles, Kumar’s repertoire of work before he joined OML, includes stints in companies such as Parle-Agro, Ducati and Royal Enfield.
He was also a part of the founding team that launched Ducati motorcycle in India, leading the marketing and PR efforts for the Italian luxury brand. The insights that he has gleaned through his successful tenure in the industry, will add value to the company and will take OML to the next stage of growth and newer heights.
Speaking about Kumar’s appointment, Arya said, “Kumar brings the humility and a deep passion for creativity that is important to our artists, partners and teams every day. OML has always had multiple lines of business that have prospered through strong leaders and independence. We have a unique business, and it is important for our leadership to imbibe the values of OML being an ecosystem player. He’s worked closely with us for the last 10 years and shares my confidence in the value of OML's place in the world – the OML network and the OML team. I look forward to working with him as OML continues to do the deep work necessary to push the boundaries of culture and creativity."
On his new role, Kumar added, “OML has a rich legacy of consumer-first, creative and efficient solutions that have built the bedrock of the pop-culture ecosystem. As the only Independent Indian creative agency with campaigns across 20 countries, OML has defined branded content and grown the creator ecosystem. OML studios had put out Cannes award-winning work like The Dewarists and category-defining shows like Comicstaan. I have come back to OML twice because of the amazing work culture here. And, I’m really excited to take on this new role at OML and work to build teams, drive revenue and continue being the flagbearer of pop culture.”
The leading media and entertainment agency, OML always promotes creating a leadership culture at the workplace that identifies, nurtures, and helps people to grow into leadership roles. The company not only aspires growth within, but also seeks and pursues progress across businesses it associates with. OML always leads by example to help drive change and foster an open positive work culture. This way, it gets to build a pool of talent with excellent leadership skills ready to take the company to greater heights of success.
